- Bachelor's degree in marketing, Business, or a related degree.
- Seven plus years' experience managing B2B customer relationships and driving new business development efforts.
- Experience developing customer acquisition, customer retention and cross sell campaigns.
- Experience in leading engagements with an external marketing agency.
- Experience with strategic business planning.
- Experience in marketing systems/principles as they relate to volume/cost/price relationship.
- Previous success leading others in cross-functional teams.
- Demonstrated ability to collaborate and influence others throughout the organization.
- Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers.
- Knowledge of process control and Continuous Improvement systems.
- Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results.
- Knowledge of cost and margin drivers and their value in the market.
- Proficiency with Marketing Technologies (Web CMS, Marketing Automation, CRM).
- Demonstrate by example a specific product or process launch that integrated a portfolio planning process that involved cross functional teams, such as the introduction of a new software platform that required coordination between product development, marketing, sales, and customer support teams.
- Master's Degree in Marketing, Business Administration, or related advanced degree.
- Strong working knowledge of the metals manufacturing industry.
- Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth.
- Practical experience in the application and administration of marketing management requirements in a manufacturing environment.
- Lead design and deployment of cross-functional strategies to execute new market and product opportunities.
- Lead the development and messaging of all customer-facing channels including website, future website development, e-mail campaigns, collateral materials, etc.
- Lead efforts to identify and protect brand identity and customer facing value proposition.
- Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers.
- Lead and participate in the annual portfolio planning process and associated marketing plan development and execution.
- Provide major support to Sustainability strategy and reporting requirements based on Commercial needs.
- Lead market promotional activity and communications for both prospects and current customers with press and trade publications.
- Develop and maintain an annual Marketing budget that accomplishes business goals and objectives.
- Coordinate and lead (as applicable) involvement with Industry associations and trade shows.
- Assist with the development of product and price forecasts.
- Assist with the development of the annual business plan and strategy.
- Support the development of a comprehensive strategic plan to advance market presence.
- Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives.
- Represent the company at industry association meetings.
- Provide accurate market information for expansion and capital expenditures.
- Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program.
- Identify opportunities for strategic partnerships.
- Provide periodic formal presentations of go to market activities and associated marketing plans.
- Support buildout of Marketing and Digital technologies to solve business needs.
- Reports to: Director of Marketing
- Direct Report: Marketing Intern
- Primary internal customers: Product Managers, Customer Service, Sales Team, Technical Service Engineers, and Safety/Environmental/Energy
- Primary external engagements: Coil Customer, SBQ Customers, Industry Associations
- Establishing and maintaining a market position within target market segments.
- Increasing sales and margin revenues in a complex global market.
- Managing multiple and competing priorities and tasks.
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Marketing Manager - Saukville, United States - Charter Manufacturing Company, Inc.
Description
Charter Manufacturing is a fourth-generation family-owned business where our will to grow drives us to do it better. Join the team and become part of our familyCharter Steel is searching for a Marketing Manager to work out of our Saukville, WI location. This is a great opportunity to lead commercialization efforts, support growth plans and create messaging for customer-facing channels to share the Charter Steel brand and story. Come be part of a 4th Generation, Family-Owned business.
The Marketing Manager will work cross functionally with respective stakeholders to develop, improve, and execute marketing plans to enter or maintain the business's position in targeted market segments. This role will lead aspects of the annual Portfolio Planning process to assist with marketing plan development and implementation and support commercialization strategies and growth of product lines. The Marketing Manager will lead the development and messaging of all customer-facing channels including web sites, social media, e-mail campaigns, and collateral materials.
What you'll need:
#LI-Hybrid
