Market Development Manager - Madison, United States - Thermo Fisher Scientific

Mark Lane

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Mark Lane

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Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale.

Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer.

We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.


Location/Division Specific Information
This position is located within the Biosciences Division at Thermo Fisher Scientific.

The Marketing Manager will coordinate the development and implementation of go-to-market strategies and generation plans for the Molecular Biology business unit.


This is a site based position.

How will you make an impact?
You will develop and complete the marketing strategy, while coordinating and working closely with cross functional teams. You will guide and implement coordinated marketing programs crafted to help reach North American sales, marketing, and revenue goals.


You will assume the role of a project leader and liaison to internal and external customers in order to facilitate the conversion of marketing ideas and messages into effective marketing programs leading to sales, improved customer satisfaction, and market growth in a dynamic environment.


A Day in the Life

  • Partner with crossfunctional teams as an individual contributor to help develop digital marketing and sales enablement marketing plans that drive growth in key channels and customer segments
  • Develop and drive messaging and tools that communicate the value proposition directly to our customers through many different channels, including multiple sales teams, digital marketing, distributors, and events
  • Achieve financial and market goals for designated product portfolio. Perform and present detailed analyses & routine reporting around business performance and segmentation
  • Provide VoiceofCustomer and VoiceofSales to business partners to maintain the most effective product positioning and strategy
  • Provide product, positioning and gotomarket strategy training and communication to direct sales teams on a regular basis

How will you get here?

Education

  • Bachelor's degree required, preferably in biology or related biological science field
  • Masters' degree in life sciences and/or MBA in marketing or business preferred

Experience

  • 3+ years in a marketing role, responsible for product or portfolio marketing, gotomarket strategy & execution
  • A proficient understanding of customer value proposition and demand/lead generation strategies
  • Experience with marketing planning and strategy; familiarity with life science research markets and competitors
  • Supporting lead generation and lead maintenance efforts with either reagent or instrumentation products
  • A collaborative ability to work on problems of routine to diverse scope; influence crossfunctional peer groups without direct authority; and identify problems, answer questions, and gain collaboration of others to implement efficient solutions in a fastpaced, matrixed environment

Knowledge, Skills, Abilities

  • Business analytical skills with the ability to interpret business problems and identify business needs from data
  • Ability to provide strategic and tactical expertise to the broader marketing team
  • Provide business partners with regularly oral and written communication of key business metrics, successes, failures, standard methodologies, etc. to optimize strategies and tactics to achieve targets
  • Ability to proactively participate in teams working through various levels of operating mechanisms to achieve goals of the company, customer, and colleagues
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us.

As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need.

#StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.


Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.


Accessibility/Disability Access:


Compensation and Benefits
The salary range estimated for this position based in Wisconsin is $93,800.00-$140,000.00.


This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.

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