Marketing Coordinator - Westerville, OH
2 days ago
Job description
We are looking for a Marketing Coordinator to maintain and develop our company's advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials and analyzing sales data. Our ideal candidate is able to interpret customers' behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you. Ultimately, you will ensure our company's marketing efforts help us achieve our immediate and long-term business goals.
Responsibilities
- Conduct research to analyze customers' behavior (e.g. purchasing habits, trends and preferences)
- Design and implement successful marketing plan to increase brand awareness and quality lead flow
- Produce and manage content for social media and ad campaigns
- Monitor and quickly pivot marketing campaigns to achieve maximum ROI
- Manage tracking systems for online marketing activities
- Track progress with Marketing Consultants and Internal Team
- Identify and analyze competitors
- Prepare reports by collecting and analyzing sales data
- Collaborate with leadership team to produce promotional materials
- Craft clear product marketing copy
- Organize promotional activities for new products/services
- Prepare ( monthly, quarterly and annual) forecasts
- Prepare marketing snapshot for weekly meetings
- Design and review marketing budget with ownership
- Personally reach out to potential clients and attend both local and national events in line with marketing strategy and budget
- Other items related to administrative needs may be added as needed
Skills
- Proven work or internship experience as a Marketing Coordinator, Marketing Officer or similar role
- Knowledge of traditional and digital marketing tools
- Experience with research methods using data analytics software
- Expertise with SEO/SEM campaigns
- Solid computer skills, including MS Office, web analytics and Google Adwords and LSA
- Familiarity with Customer Relationship Management and Content Management System software
- Excellent communication and presentation skills
- BS/BA degree in Marketing or relevant field
Job Type: Full-time
Pay: $45, $55,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Education:
- Bachelor's (Required)
Experience:
- Marketing: 2 years (Preferred)
Work Location: In person
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