Assistant Vice President, Cdo of Cerave Dmi Digital - Jersey City, United States - L'Oreal

L'Oreal

Verified Company

Jersey City, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Assistant Vice President, CDO of CeraVe DMI Digital Marketing:

Location:

Jersey City, NJ:

Division:

L'Oréal Dermatological Beauty:

Who We Are:

At the heart of our company lies a dedication to innovation and progress.

In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oréal:

As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress.

We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

Most Innovative Companies
Fast Company, 202
Top
Most Attractive Companies Worldwide Among Business Students
Universum, 202
Top

25 World's Best Companies

TIME, 202
Top

Companies for Executive Women

Seamount, 202
Best Place to Work for Disability Inclusion
Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers' beauty technology. Our portfolio comprises 36 international brands grouped into four divisions.

For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine.

If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams.

Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

In the L'Oréal Dermatological Beauty Division, we change people's lives by creating the 'beauty of health' with our iconic brands (La Roche

Posay, Vichy, CeraVe, Skin Ceuticals). With the most prescribed brands by dermatologists and other specialists, our division is maintaining a doubledigit growth worldwide for the last 5 years which is fueled by +7.5k employees around the world.

CeraVe:

As the #1 Dermatologist-Recommended Skincare Brand in the U.S, CeraVe is a leader in mass medical skincare.

At CeraVe, we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic and accessible skincare to every person in the world.

CeraVe has grown by leaps and bounds and joined became a billionaire brand in sales. The brand has also been named by AdAge as one of the hottest brands in America in 2023.

And, was featured among some of the hottest brands as it relates to Gen Z in a Business Insider article.

Position

CeraVe is now in 70 countries and the digital remit of the role is extremely wide.

The role has oversight over 70 countries' digital properties/voice which requires both implementation guidelines and executional elements. The team functions as an in-house agency while also working with external agencies.

Requirements:

Bachelor's degree required, preferably in communications, marketing or business

years of experience in digital strategy experience—social media, advocacy, websites (e.g., search), e-commerce/e-retail/Amazon, community management, and content creation—full 360 campaigns based on digital— for a brand(s) (in-house and/or agency)

Expert in understanding how earned, paid, owned, and borrowed strategies cohesively work together
Have 57 years of leadership experience and proven winning track record
Skincare experience and interest in fields related to health/healthcare, beauty and dermatology strongly preferred
Advanced proficiency in campaign and 360 distribution strategies—also with a proven winning track record
Entrepreneurial attitude
Understands how to manage both big brands and small brands
Able to prioritize and manage time effectively, and to balance competing demands, and priorities in a very fastpaced environment
Must be a brand builder
MUST BE AN EXCELLENT STORYTELLER?—both on a personal level and for the brand
Strong communication and collaboration skills
Strong understanding of what makes a great creative idea come to life
History of executing big campaigns with strong results
If you've won any awards (e.g., Cannes Lions, CLIOs, Effies, etc.), please share

Responsibilities:

Responsible for digital campaigns—from strategy to execution to guidelines/toolkits for countries to launch.
Responsible for influencers & advocacy strategies and executions
Responsible for 50+ CeraVe websites incl. creative updates, UX, SEO, SEM, etc.
Responsible for CRM/loyalty
Responsible for and brings forth digital innovations and futuristic thinking
Manage multimillion dollar budget for use with agencies to influencers etc
Responsible for social me