Customer Strategy - Parsippany, United States - Zoetis

Zoetis
Zoetis
Verified Company
Parsippany, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Key Responsibilities:

  • Portfolio Strategy and Financial Goals:
  • Assist with defining and implementing the portfolio strategy to align with the company's financial objectives.
  • Develop and maintain a prioritization framework to effectively allocate resources across therapeutic areas, brands, and strategic initiatives.
  • Customer Demand Generation:
  • Lead the development and execution of strategies to drive B2B2C demand for key brands within the portfolio.
  • Collaborate with crossfunctional teams to create and implement omnichannel strategies that align with brand goals.
  • Customer Demand Activation:
  • Build the strategies to increase clinic demand for our key brands and portfolio, ensuring alignment with overall business objectives.
  • Works closely with sales, therapeutic area teams, and the digital strategy teams to optimize clinic outreach and engagement.
  • Leadership and Development
  • Builds a culture of collaboration and development to create a high performing environment for fun and fulfilling work. Demonstrates a commitment to growing the expertise of the Customer Strategy team for today and the future of the organization.

Communication and Channel Optimization:

  • Drive the optimization of communication channels to ensure clear and impactful messaging to our target audiences.
  • Lead the strategy team for channel optimization, including digital, print, and inperson engagements, to maximize reach and effectiveness.
  • Qualifications:
  • Bachelor's degree in Marketing, Business, Healthcare, or a related field. Master's degree preferred.
  • Minimum of 10 years of experience in marketing, sales, or strategy roles within the healthcare or pharmaceutical industry.
  • Proven track record of developing and executing successful marketing strategies and programs.
  • Strong analytical and strategic thinking skills, with the ability to translate insights into action.
  • Excellent people leadership and strategy development experience.
  • Superior communication and interpersonal skills, with the proficiency to work effectively across various teams and stakeholders.
- .

  • Physical Position Requirements:
The role may require occasional travel for market research, industry events, and coordination with external partners.

  • This feels too low. I'd prefer 10 years or more if that aligns with the final leveling.
Full time

Regular

Colleague
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