senior vice president - Long Island, United States - Steve Madden

Description

Job Description

General Summary:

The company seeks an SVP Marketing, the leading marketing position in the company, to lead an enterprise brand with digital marketing strategies aligned to business objectives – using paid digital, influencer and social media, both paid and organic.

Candidate is expected to have a strong digital - first and consumer led marketing background, be able to make data driven decisions and lead cutting edge marketing innovation/technology with best practice implementation.

A strong financial and ROAS based mindset is critical.

The ideal candidate is a passionate consumer marketing leader who has a measurable track record of achieving great results through innovative marketing programs across the full funnel and variety of channels.

Major Responsibilities:
Manage a team of 5 direct reports, and a total of 20, with responsibilities over growth marketing, social and influencer, CRM and retention, retail marketing and wholesale marketing
Manage a $50M marketing budget spread across a full funnel investment strategy (awareness, acquisition and conversion) across a portfolio of brands
Lead a best practices brand digital marketing and direct paid media strategy – all through an integrated marketing calendar.
Manage media agency partnerships

Act as business partner to the global e-commerce team to monitor performance, quickly react to new merchandising/product trends and lead the creation of content to support paid strategy – all in a fast-paced environment.

Partner with the head of data and analytics to deliver and report on effective campaigns
Lead global influencer strategy and negotiations. Align offline and online marketing activities to ensure alignment across major events, store openings and out-of-home media

Ensure best practices re:
spend and investment levels with various retail media networks
Closely partner with global brand marketing teams to build comprehensive and strategic global plans

Education, Licenses, Certificates, Registrations and/or Experience:
Bachelor's Degree
10+ years digital media experience, 5+ years managing large digital marketing teams including retail, wholesale and e-commerce – with strong business acumen
Experience in the fashion, apparel or footwear industries
High degree of comfort with e-commerce KPI's, strong analytical, organizational and problem-solving skills
Experience with leading external agency partners
Proven leadership in creating a cross functional culture of innovation, collaboration and talent development

Salary Range:
The pay range of this position is $250,000 - $285,000. Actual salary will be determined based off candidate's skill sets, years of experience, and other job-related factors. This range does not include benefits such as health insurance, paid time off, 401K, and additional company benefits