Content Marketing Specialist - Baltimore, United States - The Johns Hopkins University

Description

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We are seeking a

Content Marketing Specialist

who willplay a key part in the marketing and communications team in the Office of Undergraduate Admissions to drive the planning and execution of social and digital media content.

This position serves as the primary digital content producer in the office, ensuring content is accurate, compelling to target audiences, and within brand standards.

This includes the creation of presentations and other in-house collateral as needed for recruitment and events, with a strong knowledge of graphic design principles.

They must exercise strong judgment about content and strategic thinking around placement and execution. They will also demonstrate an analysis-driven approach to strategic and creative recommendations.
Reporting to the Associate Director of Communications for Admissions, the

Content Marketing Specialist

will work with the Office of Undergraduate Admission's marketing & communications team, administrators, admissions counselors, and other staff to support communication, recruitment, and yield efforts.

Specific Duties & Responsibilities
Executes the Undergraduate Admissions Office's social media strategy.
Manages social media editorial calendar and content creation including Instagram, Facebook, YouTube, Vimeo, and Discord.

Manages marketing and communications-focused student employees and gathers content from additional student content creators to ensure relevant, original, high-quality content.

Grows social media audience and engagement.
Serves as a social media expert and stays on top of social media trends and changes to platforms.
Establishes and monitors benchmarks to track campaign efficacy, measure impact, ensure goals are met, and make recommendations.
Establishes guidelines for office social media activity.
Collaborates with broader University social media managers and the Central Office of Communications.
Monitors public mentions of Johns Hopkins University and brings any opportunities or concerns to the associate director with recommendations.
Manages the office's in-house collateral design.

Leads presentation updates and design across recruitment and event's needs.
Supports with graphic design projects as needed.
Supports content development and marketing & communications team projects.
Content development support as needed.
Participates in planning and brainstorming sessions with stakeholders to ensure that content in all areas remains creative and effective.
Fact-checking, grammar-checking, and proofreading.
ensures a consistent look, message, and branding across all communications.
Special Knowledge, Skills, and Abilities
Proficiency in Canva, Microsoft 365, especially PowerPoint, and Adobe Creative Suite/Cloud, particularly Photoshop, Illustrator, and InDesign.
Knowledge of and experience applying graphic design principles to projects.
Knowledgeable about trends in multimedia storytelling.
Ability to produce digital content quickly and accurately.
Ability to utilize design principles to convey complex subject matter visually.
Demonstrated personal and professional experience with managing social media content.

Demonstrated ability to work independently and take initiative in creating new content for the web and digital interfaces, while also maintaining a collaborative relationship with other staff and outside vendors.

Demonstrated abilities as a writer are required, conveying complex subject matter to a general audience.
Must have a strong and demonstrated background in writing for multiple audiences.
Must be organized, detail-oriented, and adept at juggling multiple assignments to meet deadlines.

Must be open to and seek out feedback on creative projects and demonstrate the ability to implement feedback efficiently and effectively.

Must work well in a fast-paced environment be able to manage multiple high-priority assignments and be comfortable collaborating and taking feedback from different constituents across campus.

Understand the importance of effective communications and be eager to fully understand the admissions cycle as well as best marketing practices in higher education.

Communicate well with technical staff and other members of the Office of Undergraduate Admissions team.
Additional Information
Work samples will be requested.
We are seeking a

Content Marketing Specialist

who willplay a key part in the marketing and communications team in the Office of Undergraduate Admissions to drive the planning and execution of social and digital media content.

This position serves as the primary digital content producer in the office, ensuring content is accurate, compelling to target audiences, and within brand standards.

This includes the creation of presentations and other in-house collateral as needed for recruitment and events, with a strong knowledge of graphic design principles.

They must exercise strong judgment about content and strategic thinking around placement and execution. They will also demonstrate an analysis-driven approach to strategic and creative recommendations.
Reporting to the Associate Director of Communications for Admissions, the

Content Marketing Specialist

will work with the Office of Undergraduate Admission's marketing & communications team, administrators, admissions counselors, and other staff to support communication, recruitment, and yield efforts.

Specific Duties & Responsibilities
Executes the Undergraduate Admissions Office's social media strategy.
Manages social media editorial calendar and content creation including Instagram, Facebook, YouTube, Vimeo, and Discord.

Manages marketing and communications-focused student employees and gathers content from additional student content creators to ensure relevant, original, high-quality content.

Grows social media audience and engagement.
Serves as a social media expert and stays on top of social media trends and changes to platforms.
Establishes and monitors benchmarks to track campaign efficacy, measure impact, ensure goals are met, and make recommendations.
Establishes guidelines for office social media activity.
Collaborates with broader University social media managers and the Central Office of Communications.
Monitors public mentions of Johns Hopkins University and brings any opportunities or concerns to the associate director with recommendations.
Manages the office's in-house collateral design.

Leads presentation updates and design across recruitment and event's needs.
Supports with graphic design projects as needed.
Supports content development and marketing & communications team projects.
Content development support as needed.
Participates in planning and brainstorming sessions with stakeholders to ensure that content in all areas remains creative and effective.
Fact-checking, grammar-checking, and proofreading.
ensures a consistent look, message, and branding across all communications.
Special Knowledge, Skills, and Abilities
Proficiency in Canva, Microsoft 365, especially PowerPoint, and Adobe Creative Suite/Cloud, particularly Photoshop, Illustrator, and InDesign.
Knowledge of and experience applying graphic design principles to projects.
Knowledgeable about trends in multimedia storytelling.
Ability to produce digital content quickly and accurately.
Ability to utilize design principles to convey complex subject matter visually.
Demonstrated personal and professional experience with managing social media content.

Demonstrated ability to work independently and take initiative in creating new content for the web and digital interfaces, while also maintaining a collaborative relationship with other staff and outside vendors.

Demonstrated abilities as a writer are required, conveying complex subject matter to a general audience.
Must have a strong and demonstrated background in writing for multiple audiences.
Must be organized, detail-oriented, and adept at juggling multiple assignments to meet deadlines.

Must be open to and seek out feedback on creative projects and demonstrate the ability to implement feedback efficiently and effectively.

Must work well in a fast-paced environment be able to manage multiple high-priority assignments and be comfortable collaborating and taking feedback from different constituents across campus.

Understand the importance of effective communications and be eager to fully understand the admissions cycle as well as best marketing practices in higher education.

Communicate well with technical staff and other members of the Office of Undergraduate Admissions team.
Additional Information
Work samples will be requested.

Minimum Qualifications
Bachelor's Degree in related field.

Two years of related experience.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications
Four years of related experience in a marketing role.
Experience in a higher education setting is a plus.

Classified Title:
Communications Specialist

Job Posting Title (Working Title): Content Marketing Specialist

Role/Level/Range:
ATP/03/PB

Starting Salary Range:
$45,700 - $80,000 Annually (Commensurate with experience)

Employee group:
Full Time

Schedule:
Mon - Fri / 08:30am - 05:00pm

Exempt Status:
Exempt


Location:
Hybrid/Homewood Campus


Department name:
Undergraduate Admissions


Personnel area:
University Student Services

Total Rewards

The referenced base salary range represents the low and high end of Johns Hopkins University's salary range for this position.

Not all candidates will be eligible for the upper end of the salary range.

Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications.

Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement.

More information can be found here:
.
Education and Experience Equivalency
Please refer to the job description above to see which forms of equivalency are permitted for this position.

If permitted, equivalencies will follow these guidelines:

JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience.

Additional related experience may substitute for required education on the same basis.

For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Applicants Completing Studies

Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

Background Checks
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University.

In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

Diversity and Inclusion

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion .

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at .

For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit .
The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination.

This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing.

Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers.

Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

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