- Identify and execute areas of opportunity for long-form SEO content to increase website traffic and brand authority for potential customers at various stages of the buyer journey.
- Strategize on long-form content distribution via email and social media channels and assist with short-form, direct-response copywriting as needed
- Oversee blog production from conception to publication, ensuring quality and timeliness.
- Coordinate with the Senior Copy Manager and SEO Manager to research keywords and identify new content opportunities.
- Create detailed article briefs.
- Review and edit blog content from in-house and freelance copywriters.
- Write SEO articles, along with other blog content like testimonial articles.
- Stage and publish blogs in the CMS.
- Identify opportunities and work with the Design team to further optimize blogs with design elements like infographics and downloadable PDFs.
- Work with other Marketing teams to strategize on content distribution.
- Contribute to optimized website content with Community descriptions, Geo page descriptions (states, metros, cities), and FAQ snippets.
- Create Eblasts with compelling subject lines, headers, body copy, cross-sells, and CTAs, and identify A/B testing opportunities.
- Produce print pieces such as flyers, direct mailers, door hangers, print ads, etc.
- Develop video scripts.
- Contribute to website content such as main navigation pages, custom landing pages, and promo/event pages.
- Generate press releases when needed.
- Perform other duties as needed or assigned.
- Outstanding writing, editing, and proofreading skills.
- Experience reviewing and mentoring other writers, including freelance talent.
- The ability to follow an in-house style guide while adapting voice for different brands, audiences, and deliverables.
- A strong work ethic and ability to thrive in a fast-changing and highly collaborative environment.
- A Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
- At least 5 years of experience in a corporate marketing or agency environment.
- Experience with SEO tools (like Semrush), content management systems (Optimizely experience a plus), project management tools (like Basecamp), design tools (like Canva), Microsoft Office, SharePoint, and Google Docs.
- Basic HTML skills.
- Familiarity with generative content tools like ChatGPT and Bard is a plus.
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Senior Content Strategist - Greenwood Village, United States - Century Communities
Description
Position at Century Communities
#Hybrid
About Century Communities
As one of the nation's largest homebuilders and an industry leader in online home sales, we know what it takes to be a market gamechanger, and that includes providing you with all the resources, opportunities, and benefits to build a thriving and rewarding career.
Benefits We Offer
Team members enjoy an excellent benefits package that includes medical, dental, vision, 401(k) with employer match, paid time off, and sick leave, plus home and mortgage discounts. We also offer competitive salaries with the potential for discretionary bonuses and/or commission structure (depending on the position).
We Hire The Best
Our mission of building, financing, and insuring A Home For Every DreamTM is only possible with the best talent in the industry. If that's you-if you're a self-starter, changemaker, and thoughtful collaborator ready to take their career to the next level-then apply today
What You'll Do:
The Senior Content Strategist adeptly combines analytical content strategy with precise writing and editing skills, specializing in long-form SEO content while leveraging tools like Semrush or Surfer SEO to identify opportunities and gaps and overseeing content review and editing processes.
Your Key Responsibilities Include:
Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the range of $82,000 - $88,000 with the potential for other financial incentives. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.
#LI-CE1
