- Develop and execute the overall product strategy and roadmap aligned with business goals.
- Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape.
- Analyze market data to identify opportunities for product differentiation and growth.
- Develop and refine product positioning and messaging that resonates with target customers.
- Collaborate with cross-functional teams to ensure alignment between product features and customer needs.
- Lead the development and execution of comprehensive go-to-market strategies for new product launches and updates.
- Work closely with sales and marketing teams to ensure effective product positioning and sales enablement.
- Establish and maintain strong relationships with key customers to gather insights and feedback.
- Monitor and analyze product performance against financial targets.
- Develop and implement customer engagement programs to enhance customer loyalty and satisfaction.
- Identify growth opportunities and develop and execute the business plans necessary to prioritize and seize the opportunities
- Lead and execute a value based price strategy across distribution and ecommerce channels
- Effectively communicate product strategies, updates, and performance to internal and external stakeholders.
- Monitor and analyze competitor activities and market trends.
- Provide insights to inform product development and marketing strategies.
- Collaborate with sales, and other cross-functional teams to drive successful product launches and campaigns.
- Regularly assess and report on the performance of marketing programs, making data-driven recommendations for optimization.
- Bachelor's degree in Marketing, Business, Engineering or a related field OR 10+ Years in Marketing Manager or Product Manager role.
- 10+ years within the manufacturing industry, preferably within industrial manufacturing.
- Strong understanding of products, market dynamics and customer behavior.
- Excellent written and verbal communication skills.
- Excellent project management and leadership skills.
- Demonstrated ability to lead cross functional teams and collaborate effectively.
- Ability to make strategic decisions based on market data and customer insights.
- Analytical mindset with strong experience in using date to drive decision making.
- Experience with automation tools and CRM systems.
- Medical, Dental & Vision benefits
- Health Care Savings Accounts and Flexible Spending Accounts
- Paid time off including vacation & personal time
- 401K - with company match. Both pretax and Roth options available
- Company paid Short Term Disability
- Company paid Long Term Disability
- Company paid Employee Assistance Program
- Employee Wellness Program
- Tuition Reimbursement Program
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Senior Product Marketing Manager - Moselle, United States - Justrite Safety Group
Description
Justrite Safety Group is a growing family of industrial safety companies. Together we protect workers, workplaces and the environment with a comprehensive range of industrial safety solutions. All Justrite Safety Group portfolio companies are united by deep safety knowledge, long experience, and a commitment to protecting people, property, and the planet.Summary:
Senior Product Marketing Manager to join our dynamic team in the industrial manufacturing sector. The ideal candidate will have a deep understanding of the industrial landscape, a proven track record in developing and executing successful product marketing strategies, and the ability to drive product growth in a competitive market.
Responsibilities:
MBA is a plus.
Benefits:
We offer excellent comprehensive benefits that include:
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)
