- Devise and execute relevant PR strategies across multiple client accounts.
- Proactively securing press placements, features, market stories, launches, collaborations, post event coverage, show coverage, etc.
- Build and manage an ongoing PR calendar of relevant industry events and moments (such as: fashion week, launches, etc).
- Strategize and oversee PR gifting programs across multiple client accounts simultaneously.
- Identify and implement partnership and collaboration opportunities.
- Build and maintain strong relationships with editors, writers, stylists and KOLs for strategic opportunities for clients.
- Lead showroom appointments with stylists visitors, with assistance of the Junior PR team.
- Work collaboratively with the VIP division on production of client events activations.
- Multitask across multiple client accounts and projects under deadline.
- Lead day-to-day communication across all clients on email as well as on regular client calls and meetings.
- Management of the Junior VIP team.
- Overseeing daily account management with assistant duties including sample send-outs, updating contact lists, developing recaps and agendas, compiling daily, weekly, monthly and yearly coverage reports.
- Overseeing the reporting of send outs, coverage achieved and forthcoming coverage and collating coverage and date for monthly reports.
- Proven relationships with editors, writers, freelancers and stylists contacts.
- Min. 5+ years of experience working in fashion + accessories public relations with experience managing multiple client accounts; agency experience is preferred.
- Team leadership skills.
- Experience developing strategies through execution with a track record of proven results; experience developing goals for team and clients.
- Knowledge of all media including strong understanding of the digital landscape and social media platforms.
- Creative thinker and extremely detail oriented.
- Works well under pressure while managing multiple deadlines simultaneously.
- Hard-working and proactive candidate who is enthusiastic, works well within a team.
- Highly proficient with Fashion GPS/Launchmetrics, MS Word, Excel, Dropbox and social media platforms.
- Able to commute to lower Manhattan five days per week.
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Account Manager, Fashion PR - New York, United States - Mvpr
Description
MVPR is hiring an PR Account Manager
New York and Los Angeles based boutique PR agency, MVPR, is looking for an experienced candidate to join its VIP division. The ideal candidate will possess a comprehensive network of relationships with the worlds leading celebrities, fashion stylists, publicist contacts, industry agents & managers and be able to lead client accounts. The successful candidate must have a minimum of 5 years Celebrity & Influencer and Communications experience in the fashion industry, proven relationships and a strong interest in relevant pop culture. Agency experience is preferred.
Key Responsibilities:
Skills and Required Experience:
Please send cover letter & resumes to
@mvpr_nyc,