Marketing Analyst - Charles City, United States - State of California

Description

Department of Financial Protection and Innovation

JC

JC
Marketing Analyst

ASSOCIATE GOVERNMENTAL PROGRAM ANALYST

Final Filing Date:
5/23/2024


Application Methods:
Electronic (Using your CalCareer Account)

By Mail

Drop-off
The Department of Financial Protection and Innovation is recruiting for one (1), permanent, full-time

Marketing Analyst position within the Public Affairs Division. This position is to be located in the Sacramento, Los Angeles, San Diego, or San Francisco office. This recruitment may be used to fill subsequent vacancies of these positions within the next 180 days.

Under the direction of the Digital Marketing Director, the Marketing Analyst is responsible for collaboratively creating and tactically executing an integrated marketing strategy for the Department of Financial Protection and Innovation in alignment with the department's brand and goals.

Responsibilities

• Develop and implement marketing materials in collaboration with the Content Production Specialist to ensure target audiences understand, participate in, and accept department programs and policies.
• Independently plan, execute, and monitor marketing campaigns using various traditional and nontraditional methods to promote DFPI products.
• Support community outreach efforts by assisting with event planning, creating marketing materials, and attending events as required.
• Manage the marketing budget, reconcile expenses, and make recommendations for cost optimization.
• Perform data analysis and create reports and dashboards to track progress towards departmental KPIs.

You will find additional information about the job in the

Duty Statement

.
Working Conditions

Sacramento Location:
The Sacramento office is located in north Natomas.

The Natomas office offers FREE PARKING, is easily accessible from INTERSTATES 5 and 80, and is also close to various dining and shopping choices in the Natomas area.

San Francisco Location:

The San Francisco office is located in the heart of the financial district within walking distance to BART and restaurants.

Los Angeles Location:

The Los Angeles office is located in the heart of the downtown financial district within walking distance to restaurants, transit, multiple parking options.

San Diego Location:

The San Diego office is located in the heart of Mission Valley, within walking distance to many shops and restaurants.

Minimum Requirements

You will find the Minimum Requirements in the Class Specification.


ASSOCIATE GOVERNMENTAL PROGRAM ANALYST

The Department of Financial Protection and Innovation (DFPI) protects consumers and oversees financial service providers and products. The DFPI supervises the operations of state-licensed financial institutions, including banks, credit unions and money transmitters.

Additionally, the DFPI licenses and regulates a variety of financial service providers, including securities brokers and dealers, investment advisers, payday lenders and other consumer finance lenders.

The DFPI offers benefit packages, competitive salary, a robust training program and opportunities for advancement.

Additional Filing Instructions:
Special Requirements

You are encouraged to apply electronically through your CalCareers account.

If applying with a hard copy application, please reference "JC-431004/RPA# OPA 24-219" in the Job Title section of your State application in order to be considered for this vacancy.

Hard copy applications not received or postmarked by 5:00 pm on the final filing date will not be accepted.
Emailed and faxed applications will not be accepted.

Please see the attached Class Specification. All applicants must meet the minimum qualifications for the classification they are applying for. Minimum qualifications (MQ's) will be verified prior to interview and/or appointment.

If it is determined an applicant does not meet the MQ's of the classification, the applicant will not be considered and may be withheld from the eligible list.

Interested applicants using education to meet minimum qualifications must include a copy of their complete transcripts showing completion of required coursework.

Foreign Degrees must provide Degree Evaluation to verify U.S. equivalency.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered.

Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date:

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered.

Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date:
5/23/2024

Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available).

SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process.

Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting.

Application Packages may be submitted electronically through your CalCareer Account at When submitting your application in hard copy, a completed copy of the Application Package listing must be included.

If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages
You may submit your application and any applicable or required documents to:
Department of Financial Protection and Innovation


Attn:
Vanessa Slade

Human Resources Office

2101 Arena Blvd.

Sacramento , CA

95834

Address for Drop-Off Application Packages
You may drop off your application and any applicable or required documents at:
Department of Financial Protection and Innovation

Vanessa Slade

Human Resources Office

2101 Arena Blvd.

Sacramento , CA

95834

08:00 AM - 05:00 PM

Required Application Package Documents
The following items are required to be submitted with your application.

Applicants who do not submit the required items timely may not be considered for this job:

Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.

Resume is required and must be included.
Statement of Qualifications -

A Statement of Qualifications (SOQ) is required for this position according to the instructions provided. Application packages received without an SOQ as described may not be considered. Please see the

Statement of Qualifications Instructions

below for specific instructions regarding your SOQ response. Resumes, cover letters, and/or other documents

do not

take the place of this requirement.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered.

Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date:
5/23/2024

Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available).

SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process.

Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting.

Application Packages may be submitted electronically through your CalCareer Account at When submitting your application in hard copy, a completed copy of the Application Package listing must be included.

If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages
You may submit your application and any applicable or required documents to:
Department of Financial Protection and Innovation


Attn:
Vanessa Slade

Human Resources Office

2101 Arena Blvd.

Sacramento , CA

95834

Address for Drop-Off Application Packages
You may drop off your application and any applicable or required documents at:
Department of Financial Protection and Innovation

Vanessa Slade

Human Resources Office

2101 Arena Blvd.

Sacramento , CA

95834

08:00 AM - 05:00 PM

Required Application Package Documents
The following items are required to be submitted with your application.

Applicants who do not submit the required items timely may not be considered for this job:

Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.

Resume is required and must be included.
Statement of Qualifications -

A Statement of Qualifications (SOQ) is required for this position according to the instructions provided. Application packages received without an SOQ as described may not be considered. Please see the

Statement of Qualifications Instructions

below for specific instructions regarding your SOQ response. Resumes, cover letters, and/or other documents

do not

take the place of this requirement.

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview.

The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.
Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
Bachelor's degree in Marketing, Business Administration, or a related field.
3+ years of experience in marketing analysis or a similar role.

3+ years of recent experience setting up, optimizing, and reporting campaigns in platforms such as Meta for Business, and programmatic display/video experience with platforms like Google Ads, Adobe Advertising Cloud, etc.

Experience managing monthly ad spends.
Experience in analyzing campaign performance.
Experience partnering and negotiating with outside agencies.
Experience using A/B testing tools, including proprietary tools.
Must be comfortable forecasting, requesting, and managing a growing budget with KPI targets as the constant focus.

State employees may be eligible for health, dental, vision and leave benefits, as well as retirement programs and other benefits.

Benefit eligibility may depend on length of service and may be subject to collective bargaining agreements, which are contracts negotiated between the State of California and employee organizations that define employees' wages, hours and conditions of employment.

Other possible benefits include:
Alternate Work Schedules
Telework
Reimbursement Accounts

Benefit information can be found on the CalHR

website and the CalPERS

website.

Contact Information

The Human Resources Contact is available to answer questions regarding the position or application process.

Department Website:
Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled.

You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s)to the Department's EEO Office.

California Relay Service:
TTY), Voice)TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
Statement of Qualifications Instructions

To be considered for this position, applicants must submit a

Statement of Qualifications (SOQ) .The SOQ must be no more than two page(s) in length, single-spaced, using Arial 12-point font and must have the applicant's first and last name and Statement of Qualifications in the upper left corner.

Application packages received without a SOQ may not be considered. Resumes, cover letters, and

Supplemental Applications do not take the place of the SOQ.

Please provide detailed answers to the following questions:

• Can you provide examples of integrated marketing strategies you've developed and executed in previous roles, and if applicable, within the context of promoting government programs or policies?
• How have you used data analysis to inform marketing decisions and optimize campaign performance in your previous positions?
• Describe a time when you had to manage a marketing budget. How did you prioritize spending, manage expenses, and optimize the budget to achieve desired outcomes?

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place.

Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.

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