- Develop and implement comprehensive brand strategies to effectively position the company in the marketplace and differentiate it from competitors.
- Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities for brand growth and improvement.
- Collaborate with internal teams, such as operations, sales, and customer service, to ensure brand messaging and customer experience align with brand values. Enforce brand guidelines where necessary, including look and feel and brand voice.
- Collaborate with the product development team to ensure that new products or services align with the brand's identity and meet the needs of the target market.
- Create and conduct brand training for Roda internal team, including front line employees.
- Oversee the design and production of marketing materials, ensuring consistency and alignment with brand guidelines.
- Maintain brand integrity and compliance across all touchpoints, including customer interactions, signage, uniforms, and vehicle branding.
- Create partnerships with local businesses to promote the Roda brand and drive new customer acquisition
- Establish partnerships with local and national media outlets; manage PR agency in conjunction with Marketing Director
- Manage relationships with external vendors, agencies, and influencers to maximize brand exposure and optimize marketing initiatives.
- Collaborate with the Marketing team on local partnership and sponsor opportunities to evaluate, plan and execute these events and partnerships
- Measure and report on the performance of brand-related activities, using key metrics to assess effectiveness and make data-driven decisions.
- Act as a brand ambassador, representing the company at events, including brand events and other local activations.
- Bachelor's degree in marketing, business administration, or related field
- 5 or more years of professional experience in brand management and marketing, preferably in the B2C space in a small or medium sized company
- Strong understanding of branding principles, marketing strategies, and consumer behavior
- Excellent written and verbal communication skills, including ability to write and edit content to tell the brand story
- Creative thinking with a strategic mindset and ability to translate ideas into actionable plans
- Analytical skills with the ability to interpret data, generate insights, and make informed decisions
- Detail-oriented with a commitment to maintaining brand consistency and quality standards; a keen eye for designAbility to multitask, and prioritize in a fast-paced environment
- Competitive compensation
- Comprehensive benefits, including medical, dental and vision
- Flexible paid time off
- Pension plan and 401k plan
- Discounted car repairs and details
-
Brand Manager
2 weeks ago
Roda Rockville, United StatesCompany Overview: · Imagine a world where getting your car serviced was as easy as ordering your groceries. Welcome to Roda, where we are passionate about creating a magical customer experience, saving you time and money. Long gone are the days of waiting in service centers or t ...
-
Brand Strategy Manager, Upper Midscale Brands
2 weeks ago
Choice Hotels Rockville, United StatesWho are we looking for? · Choice Hotels, one of the worlds largest lodging franchisors, has an exciting new opportunity as our Brand Strategy Manager, Upper Midscale Brands. The Brand Strategy Manager will support the Comfort (including Comfort Inn, Comfort Inn & Suites), and Co ...
-
Choice Hotels Rockville, United StatesWho are we looking for? · Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Brand Strategy Manager, Upper Midscale Brands. The Brand Strategy Manager will support the Comfort (including Comfort Inn, Comfort Inn & Suites), and C ...
-
Brand Manager
3 weeks ago
Roda Rockville, United StatesCompany Overview: · Imagine a world where getting your car serviced was as easy as ordering your groceries. Welcome to Roda, where we are passionate about creating a magical customer experience, saving you time and money. Long gone are the days of waiting in service centers or t ...
-
Brand Manager
1 week ago
Roda Rockville, United StatesCompany Overview: · Imagine a world where getting your car serviced was as easy as ordering your groceries. Welcome to Roda, where we are passionate about creating a magical customer experience, saving you time and money. Long gone are the days of waiting in service centers or ta ...
-
Brand Manager
3 weeks ago
Roda Rockville, United StatesImagine a world where getting your car serviced was as easy as ordering your groceries. Welcome to Roda, where we are passionate about creating a magical customer experience, saving you time and money. Long gone are the days of waiting in service centers or taking shuttle buses t ...
-
Brand Manager
2 weeks ago
Roda Rockville, United StatesJob Description · Job DescriptionCompany Overview: · Imagine a world where getting your car serviced was as easy as ordering your groceries. Welcome to Roda, where we are passionate about creating a magical customer experience, saving you time and money. Long gone are the days of ...
-
Brand Manager
3 weeks ago
Roda Rockville, United StatesJob Description · Job DescriptionCompany Overview: · Imagine a world where getting your car serviced was as easy as ordering your groceries. Welcome to Roda, where we are passionate about creating a magical customer experience, saving you time and money. Long gone are the days of ...
-
Brand Manager
1 week ago
SideRamp Washington, United States**About SideRamp** · **Your Role**: · As a Brand Manager, you will play a crucial role in shaping the identity and perception of our client's brand in the market. They are an early-stage AI startup with Series A funding. You will work closely with cross-functional teams to develo ...
-
Project Manager, Brand
2 weeks ago
Choice Hotels Rockville, United StatesWho are we looking for? · Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Project Manager, Brand & Creative Marketing in the Marketing & Communications Department. The Marketing & Communications team manages B2B and B2C marke ...
-
Choice Hotels Rockville, United StatesWho are we looking for? · Choice Hotels, one of the worlds largest lodging franchisors, has an exciting new opportunity as our Brand Strategy Manager, Upper Midscale Brands. The Brand Strategy Manager will support the Comfort (including Comfort Inn, Comfort Inn & Suites), and Co ...
-
Branding and Social Media Manager
3 weeks ago
JOOLA Rockville, United StatesJOOLA is for looking for an experienced Branding and Social Media Manager with a passion for growth and interest in pickleball and table tennis · JOOLA was first established in 1952 and built a global reputation as a pioneer in table tennis. In 2022, JOOLA expanded into the rapi ...
-
Director, Brand Management
1 week ago
GEICO Chevy Chase, United StatesWe are looking for a customer-centric, dynamic leader with extensive brand management, cross-functional planning, creative stewardship, and customer insights experience to join GEICO as a Director, Brand Management. You will launch the brand management capability within the GEICO ...
-
Brand Manager
12 hours ago
Bob Hall Inc Upper Marlboro, United StatesJob Type · Full-time · Description · COMPANY: · Love what you do, where you do it, and who you do it with - that's our recipe for success at Bob Hall. Join an award-winning company that provides a culture of respect, fairness, commitment, and fun. Bob Hall is home to 100s of A ...
-
Brand and Design Manager
3 weeks ago
Medical Device Innovation Consortium (MDIC) Arlington, United StatesOrganization Overview · The Medical Device Innovation Consortium (MDIC), through its public-private partnership, aims to accelerate and improve patient access to innovative, high-quality, safe, and cost-effective medical technologies. Members of MDIC share a vision of a world wit ...
-
Brand Strategy Project Manager
3 weeks ago
HTC Global Services Gaithersburg, United StatesHTC Global Services wants you. Come build new things with us and advance your career. At HTC Global you'll collaborate with experts. You'll join successful teams contributing to our clients' success. You'll work side by side with our clients and have long-term opportunities to ad ...
-
Manager, Luxury Brand Management, W Hotels
12 hours ago
Marriott Bethesda, United StatesJob Number · Job Category · Brand Management · Location · MI Lab, 417 5th Ave 9th Floor, New York, New York, United States VIEW ON MAP · Schedule · Full-Time · Located Remotely? · N · Relocation? · N · Position Type · Management · JOB SUMMARY · ***This position is based i ...
-
Director, Brand Management
2 weeks ago
GEICO Chevy Chase, United StatesWe are looking for a customer-centric, dynamic leader with extensive brand management, cross-functional planning, creative stewardship, and customer insights experience to join GEICO as a Director, Brand Management. You will launch the brand management capability within the GEICO ...
-
Assistant Brand Manager
3 weeks ago
Smart Solutions Inc Manassas, United States· We're seeking an enthusiastic and detail-oriented Assistant Brand Manager to join our team. This role offers a unique opportunity to contribute to brand strategy, development, and marketing initiatives while assisting in driving brand growth and market presence. · Key Respons ...
-
Manager/Brand Ambassadors
4 days ago
MDX Global Manassas, United StatesJob Description · Job DescriptionJoin MDX Global as we seek a Money-Motivated Manager/Brand Ambassadors to join our dynamic team As a Manager/Brand Ambassador, you'll spearhead regional sales objectives while achieving personal targets. You'll excel at engaging with diverse clien ...
Brand Manager - Rockville, United States - Roda
Description
Job Description
Job DescriptionCompany Overview:
Imagine a world where getting your car serviced was as easy as ordering your groceries. Welcome to Roda, where we are passionate about creating a magical customer experience, saving you time and money. Long gone are the days of waiting in service centers or taking shuttle buses to the metro. We come to you whether you are at home or in the office - giving you one less thing to worry about.
We are a small start-up team co-located in the greater DMV area. We work remotely most days, but gather in our Rockville office or at area events on a regular basis. Our days are not 9-5, but we value flexibility and balance. We are looking to hire a Brand Manager to help us spread the word about Roda. The ideal candidate will have a "start-up" mentality, thrive in a fast-paced environment, have demonstrated B2C marketing experience, and get exhilarated when sharing great ideas.
Job Description:
In this role, you will take charge of enhancing and maintaining our brand identity in the competitive automotive repair market. You will play a crucial role in developing and executing strategies to strengthen our brand image, increase brand awareness, and drive customer loyalty.
Key Responsibilities:
Brand Management
Brand Creative
Partnerships
Events
Qualifications:
Benefits:
Powered by JazzHR
nRyhq1gAEv
&v=024){kind=logo}
