Social Media Manager - Fort Myers, United States - Priority Marketing

Description

One of Southwest Florida's most prominent agencies is looking for an experienced social media manager with a passion for driving engagement and helping clients achieve their goals through effective campaigns and strategy implementation. This role will join our team to help support and deliver actionable insights and goals to our clients, while driving brand awareness and successfully developing and executing a variety of campaigns across multiple social media platforms.

Key Responsibilities:

• and develop social media plans
• day-to-day posting and scheduling of relevant content and across social media channels for multiple clients
• implement client's respective strategy into successful social media campaigns that achieve specific client goals and business objectives
• evaluate and manage the development of insight-driven social campaigns that increase client awareness and generate more leads and revenue
• with other departments, to align and execute content marketing strategies across all relevant social media platforms
• social graphics, visual content, animated GIF's, Reels, and video to help promote engagement and brand awareness for clients
• shot lists, capture video content and edit short-form videos
• and support social influencer marketing for relevant clients
• closely with team to ensure alignment on specific campaigns and key messaging for clients
• new social media trends to leverage with the goal of increasing awareness and revenue for our clients
• client budget to effectively execute social media campaigns that meet client's financial and business goals
• and report on key performance indicators across all platforms, identifying key takeaways and opportunities for improvement
• client reputations by consistently monitoring and responding to reviews in each client's brand voice
• attend client meetings as needed

Professional Experience:

• years' experience in social media, developing organic strategies across multiple social media platforms
• in launching social media campaigns across multiple channels
• in collaborating with marketing teams to meet and execute creative and content needs for campaigns
• in social content creation tools such as Canva or similar
• and experience executing strategies for online reputation management and monitoring
• capturing video content and editing videos for social media platforms
• experience is a plus, with experience managing campaigns across multiple industries

Knowledge:

• knowledge of Facebook, Instagram, LinkedIn, X, TikTok and YouTube, including best practices in writing for each platform
• understanding of social media monitoring and management tools, such as Brandwatch, HootSuite, , Facebook Ads and Business Manager, Creator Studio, etc.
• understanding of email marketing tools, including Constant Contact and MailChimp is a plus

Skills:

• written and verbal communication skills with superb attention to detail
• collaborative and invested in improving and growing the social media and email efforts to exceed client expectations
• to multi-task and prioritize projects in a fast-paced environment
• and enhance client YouTube videos and channels to help support social media strategies and SEO
• creative mindset
• organization and time management skills