- Brings knowledge of product, market & position ensures sound strategic planning, timely & accurate implementation, good service, financial control and a solid client relationship
- Full understanding of client's marketplace and can evaluate work in light of current marketing environment and trends
- Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines
- Contributes innovative ideas appropriate to the client's marketing strategy that challenge the status quo
- Direct, develop, and oversee creation of high-impact, strategically-driven, medically-accurate branded and unbranded communications
- Ensure brand communications are consistent and appropriate across a wide variety of channels, mediums, and audiences
- Establishes and maintains brand voice across pieces in a channel-appropriate manner
- Leads and contributes in brainstorming sessions with stakeholders across meetings
- Proactively anticipates and solves creative problems and makes effective recommendations
- Leads creative teams in the execution of ideas to a high standard of creative excellence
- Provide feedback on creative approaches to communicate the client's message about the product for both the overall campaign
- Oversees creation of concept roughs for presentation to client, developing them into compelling and captivating presentations; presents them in an organized, professional, and effective style to clients
- Helps set priorities and manages workloads so that assignments are completed within agreed upon time frames
- Responsible for growing existing brands and participating in new business to generate additional revenue
- Supervises and participates in all concept work for brands and new business pitches
- Fosters an environment of diversity and inclusion on the team
- Manages and mentors direct reports on multiple brands; coaches, challenges, and provides opportunities for growth
- Sets expectations for the team and communicates and follows up when standards are not being met
- Develops goals with each direct report and conducts performance reviews and regular 1:1s to provide coaching, support career plans, and provide learning opportunities that aligns people's growth to creative department goals
- Demonstrates the ability to hire and retain highly capable people
- Demonstrates full understanding of how budgets and schedules are applied for financial management
- Develops strong relationships with all cross discipline leads
- Advances knowledge and craft expertise in art, developing into a well-rounded creative
- Develops and seeks cross discipline learning from colleagues and vendors to ensure highest quality product within specified deadlines
- Shares experience and knowledge of the industry
- Bachelor's Degree in Advertising/Marketing, Communications, Writing or related discipline preferred
- 9+ years of experience in marketing/advertising business experience preferred
- Comfort with and enthusiasm for integrating AI into your work
- Must be able to demonstrate effective oral and written communications skills
- Strong interpersonal and collaboration skills
- Exhibits sound judgment and decisive problem solving ability
- Ability to work well within a team setting
- Ability to build client rapport and trust
- Established presentation skills
- Managerial and leadership skills
- Deep understanding of product challenges in relation to overall market
- Complete understanding of market trends and marketing briefs
- In-depth understanding of the assigned account, treatment category, clinical developments, and relevant physician specialties
- Computer proficiency; solid knowledge of word text programs
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Associate Creative Director - Copywriter - Princeton, United States - ZS
Description
ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that's why here your ideas elevate actions, and here you'll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives.
Our most valuable asset is our people.
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems-the ones that comprise us as individuals, shape who we are and
make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. Learn more
Creative & Design is the full-service agency powered by ZS-the world largest professional services company focused on health. At Creative & Design, our mission is simple: Imagine the unimagined and make it real for clients and brands brave enough to be first. Additionally, we believe in the real purpose of health brands, see this space as a platform for incredible creativity, and are continuously in pursuit of doing what hasn't been done. If that sounds good to you, then you might be one of us.
SENIOR CREATIVE, COPYWRITER
The Senior Consultant - Copy (HCP/Patient) oversees the copy team from inception to final product and ensures quality of content and style to meet the client's marketing strategies and objectives with their art partner and other cross functional partners; they are a brand leader who solves strategic and creative issues with the client while enhancing the client's confidence in the agency. As a people leader the Senior Consultant Copywriter manages and mentors a team of creatives that report to them and as needed on projects while simultaneously managing a heavy workload. In this role, they must have an advanced understanding of health advertising departmental procedures such as routing, print production, protocols, usage rights of stock, images for layout, as well as other internal procedures and solutions practiced by our creative craft.
RESPONSIBILITIES:
QUALIFICATIONS:
Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Considering applying?
At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact in global healthcare and beyond. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
To Complete Your Application:
Candidates must possess or be able to obtain work authorization for their intended country of employment.
ZS is committed to providing and maintaining a safe workplace. In order to keep its employees safe, ZS recommends that all its employees and contractors be fully vaccinated against COVID-19. Proof of vaccination can be voluntarily provided upon acceptance of offer of employment.
NO AGENCY CALLS, PLEASE.
Find Out More At:
#LI-EM1
Salary: $153, $160,000.00