Marketing Associate - New York - Alteration Specialists

    Alteration Specialists
    Alteration Specialists New York

    1 week ago

    Description

    Job Title: Marketing Associate


    Location: LABEL: NYC

    Compensation Range: $45,000-$65,000

    Reports to: CRO and works closely with Sales and Operations

    LABEL is hiring a Marketing Associate to support day-to-day marketing execution and sales operations. This is a generalist role for someone who is organized, flexible, and comfortable owning operational details as priorities shift.

    Responsibilities


    Lead Management

    • Own daily lead intake, assignment, and routing to the sales team
    • Monitor inbound leads from website, campaigns, events, and roadshows
    • Follow up with sales team regarding leads to gather insights and update CRM records as needed to ensure optimal lead management
    • Ensure timely handoff and follow-up by sales
    • Maintain clean lead lists and basic reporting
    • Flag gaps, delays, or breakdowns in lead flow to the Director of Operations
    • Prepare reports and develop recommendations to optimize lead management, with a focus on increasing lead conversions.

    Email Marketing & CRM

    • Manage newsletters and campaigns (build, QA, schedule) through Company's Email Marketing Platforms
    • Support list management, segmentation, and basic reporting
    • Coordinate with Company's CRM syncing and campaign tracking
    • Support email campaigns tied to promotions, roadshows, and key initiatives

    Events & Roadshows

    • Assist with marketing prep and follow-up for roadshows and showroom events
    • Coordinate email campaigns, social media posts, and corresponding collateral
    • Track attendance and post-event follow-up needs
    • Key insights and findings to measure the success and profitability of trips

    Social Media & Content

    • Support day-to-day social media execution
    • Create and organize content using Canva and existing brand guidelines
    • Capture and curate in-studio content with Sales and Ops
    • Track basic engagement metrics

    Website & Marketing Operations

    • Assist with website content updates and maintenance
    • Support evergreen marketing flows and campaign execution
    • Keep marketing calendars, assets, and folders organized
    • Jump in where needed as priorities shift

    Attributes

    • A true generalist who is flexible and adaptable
    • Highly organized and reliable with strong follow-through
    • Comfortable owning operational responsibilities, not just creative tasks
    • Effective communicator who can translate information into clear, actionable next steps
    • Understands that speed and accuracy in lead assignment impact revenue
    • Calm in a fast-moving environment with changing priorities

    Experience

    • Experience with Google Suite, Excel, and Canva required
    • Working knowledge of Email Marketing Platforms and CRM tools preferred
    • Bachelor's degree required
    • Interest in fashion, retail, or luxury brands a plus
    • Entry-level / early career role

    Why LABEL?


    At LABEL, you'll be a key player in building one of the most exciting custom clothing brands in the U.S. While we are a company with over a decade of experience, we are in a dynamic growth phase, operating with the energy and innovation of a startup environment. As a Marketing Associate Specialist, you'll gain hands-on experience across marketing, sales operations, and revenue-driving initiatives while working directly with leadership. This is a strong foundation role for someone who wants to learn fast, be impactful, and grow.


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