Marketing Analyst - Boca Raton - HairClub

    HairClub
    HairClub Boca Raton

    2 days ago

    Accounting / Finance
    Description

    We are seeking a highly analytical and detail-oriented Analyst to join our team. This role is dedicated to optimizing the financial performance of our marketing investments across digital and offline channels. As the financial and reporting backbone of our demand generation and advertising initiatives, this individual will ensure accurate tracking, forecasting, and ROI analysis, helping us scale efficiently in a subscription-based, direct-to-consumer environment.

    Key Responsibilities

    • Partner with CMO to build, monitor, and manage budgets across all paid and organic channels.
    • Track daily, weekly, and monthly spend across Salesforce campaigns, ensuring accuracy, alignment with strategy, and timely variance reporting.
    • Forecast spend, revenue impact, and ROI using Salesforce data combined with channel analytics.
    • Recommend daily, weekly and monthly budget reallocations to maximize efficiency across platforms (Meta, Google, Bing, TikTok, and others).

    Performance Marketing Analytics

    • Own the analysis and reporting of key performance metrics:
    • Cost per Lead (CPL)
    • Cost per Sale (CPS)
    • Cost per Show (consultation attendance)
    • Customer Acquisition Cost (CAC)
    • Return on Ad Spend (ROAS)
    • Lifetime Value (LTV) and LTV/CAC ratio
    • Build dashboards and scorecards in Salesforce and BI tools that consolidate results across platforms.
    • Analyze funnel performance within Salesforce to identify conversion bottlenecks from lead → consultation → sale → retention.
    • Track and reconcile lead sources across Salesforce, Meta Ads Manager, Google Ads, Bing Ads, TikTok Ads Manager, and other platforms.

    Decision Support & Strategic Analysis

    • Deliver actionable insights that influence marketing channel mix, creative strategy, and budget allocation.
    • Develop financial models to project outcomes of new campaigns, promotions, and pricing strategies.
    • Provide daily, weekly and monthly reporting to marketing, finance, and executive leadership with recommendations based on data trends.
    • Partner with agencies and channel owners to evaluate campaign performance and ensure alignment with financial goals.

    Data Integrity & Reporting Excellence

    • Ensure Salesforce campaign and lead source data is consistently accurate and up to date.
    • Work with marketing ops to enforce correct tracking across all campaigns (UTMs, pixel tracking, API integrations).
    • Improve automation of reporting by linking Salesforce with Google, Meta, Bing, TikTok, and other ad platforms.
    • Develop standardized methodologies for performance measurement across platforms.

    Qualifications

    Required:

    • Bachelor's degree in Finance, Economics, Data Analytics, or Marketing.
    • 4-7+ years of experience in marketing finance, performance marketing analytics, or related field.
    • Strong expertise with Salesforce (campaigns, reporting, dashboards, lead source tracking, funnel analysis).
    • Proficiency in managing and analyzing paid media performance across:
    • Meta Ads (Facebook/Instagram)
    • Google Ads (Search, Display, YouTube, Performance Max)
    • Bing Ads
    • TikTok Ads Manager
    • Other emerging digital platforms.
    • Proven experience managing budgets and reporting on CPL, CPS, CAC, ROAS, and LTV in a subscription-based model.
    • Advanced Excel/Google Sheets skills (financial modeling, pivot tables, complex formulas).
    • Strong proficiency in data visualization/reporting tools (Tableau, Looker, Power BI, or equivalent).
    • Excellent communication skills with ability to translate data into clear, actionable insights for executives.
    • SQL or other database/querying skills.
    • Experience with Marketing Cloud automation tools integrated with Salesforce.
    • Familiarity with direct-to-consumer subscription metrics and recurring revenue dynamics.
    • Experience working with agencies and managing cross-channel reporting integrations.

    What We Offer:

    • Competitive compensation and benefits package.
    • A dynamic, creative culture with cross-team collaboration.
    • Career growth opportunities with executive-level visibility.
    • Paid vacation days, paid holidays, and personal days starting the day you are hired
    • A 401(k)-retirement savings plan with company match after one year
    • No fully remote work offered for this role
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