Performance Marketing Analyst - Boca Raton
1 month ago
Job summary
Partner with CMO to build monitor and manage budgets across all paid organic channels Track daily weekly and monthly spend across Salesforce campaigns ensuring accuracy alignment with strategy and timely variance reporting Forecast spend revenue impact and ROI using Salesforce data combined with channel analytics Recommend daily weekly monthly budget reallocations to maximize efficiency across platforms Meta Google Bing TikTok others Performance Marketing Analytics Own the analysis reporting of key performance metrics Cost per Lead CPL Cost per Sale CPS Customer Acquisition Cost CAC Return on Ad Spend ROAS Lifetime Value LTV LTV/CAC ratio Build dashboards scorecards in Salesforce BI tools that consolidate results across platforms Analyze funnel performance within Salesforce to identify conversion bottlenecks from lead consultation sale retention Track reconcile lead sources across Salesforce Meta Ads Manager Google Ads Bing Ads TikTok Ads Manager other platforms Decision Support Strategic Analysis Deliver actionable insights that influence marketing channel mix creative strategy budget allocation Develop financial models project outcomes new campaigns promotions pricing strategies Provide daily weekly monthly reporting marketing finance executive leadership recommendations based data trends Partner agencies channel owners evaluate campaign performance ensure alignment financial goals Data Integrity Reporting Excellence Ensure Salesforce campaign lead source accurate up-to-date Work marketing ops enforce correct tracking all campaigns UTMs pixel tracking API integrations Improve automation linking Google Meta Bing TikTok ad platforms Develop standardized methodologies measurement platforms Qualifications Bachelor degree Finance Economics Data Analytics or Marketing 4-7 years experience marketing finance performance marketing analytics related field Strong expertise salesforce campaigns reporting dashboards lead source tracking funnel analysis Proficiency managing analyzing paid media meta ads google ads bing tiktok other emerging digital platforms Proven experience managing budgets reporting cpl cps cac roas ltv subscription-based model Advanced excel google sheets skills financial modeling pivot tables complex formulas Strong proficiency visualization/reporting tools tableau looker power bi equivalent Excellent communication skills translate clear actionable insights executives SQL database/querying skills Experience cloud automation integrated salesforce Familiarity direct-consumer subscription metrics recurring revenue dynamics Experience working agencies managing cross-channel integration What We Offer Competitive compensation benefits package Dynamic creative culture cross-team collaboration Career growth opportunities executive-level visibility Paid vacation days holidays personal days starting hired A retirement savings plan company match year
Job description
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