Associate Director, Strategic Outreach and Marketing - New Brunswick, United States - Rutgers University

Description

Associate Director, Strategic Outreach and Marketing

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.

To apply for the position, please click the

Apply for this Job

link/button.
If you would like to bookmark this position for later review, click on the

Bookmark

link. If you would like to print a copy of this position for your records, click on the

Print Preview

link.
Recruitment/Posting Title

Associate Director, Strategic Outreach and Marketing
Job Category
Job Category

Staff & Executive - Advertising/Marketing/Public Relations/Communications
Department
Department

Career Exploration and Success
Overview

Rutgers, The State University of New Jersey, is a leading national research university and the State of New Jersey's preeminent, comprehensive public institution of higher education.

As one of the largest employers in the State of New Jersey, Rutgers University is committed not only to the students and the State that we serve, but also to the faculty and staff who work on our campuses.

For two consecutive years, Rutgers is ranked on Forbes' list of America's Best Large Employers. Rutgers holds #64 of 500 employers and is the #1 New Jersey employer on the publication's 2023 list.

Rutgers' commitment to its employees includes maintaining and fostering a safe, diverse, and respectful workplace environment, creating employment opportunities for our nation's military veterans, and ensuring accessibility and accommodation for individuals with disabilities.

Posting Summary

Rutgers, The State University of New Jersey, seeks a dynamic team leader to serve as the next Associate Director for Strategic Outreach and Marketing within the Office of Career Exploration and Success.

This position reports to the Director of Career Operations and Strategic Initiatives and leads a team consisting of a full-time Assistant Director, graduate coordinators, and marketing interns.

Among the key duties of this position are the following:
Oversees the Strategic Outreach and Communications team.
Handles hiring, training, and performance appraisals, and manages operating budget. Chair Mastering the Art of Networking Conference & Etiquette Dinner.
Coordinates core programs calendar for the department.
Oversees advertising, event promotion, and branding efforts.
Manages marketing campaigns and developing event promotion strategies.
Creates master marketing plans for each academic year, ensuring marketing support for workshops and major events.
Works with staff to follow


CES
and university brand guidelines.
Cultivates vendor relationships, utilize data for insights, and manage CES's online social media presence.
Collaborates with team to design and execute direct email marketing campaigns
Manages weekly career community newsletter highlights.
Leads


CES
student interns, coordinates large-scale marketing programs/events, and manages


CES
presence at university marketing events.
Collaborates with other campuses for program marketing.
Manages Campus Partners program, and maintains communication with faculty/staff.
Organizes and manages educational programs for students, and leads office-wide outreach campaigns and strategic initiatives.
Supervises marketing tasks of the Assistant Director of Visual Identity and Marketing.
Coordinates print and digital materials and providing editorial services.
Oversees web and social media content creation, and works with photography and videography intern.
Develops and maintains media relations strategy, write press releases, and manages CES's online presence.
Collaborates with university PR specialists and oversee communications management.
Participates in meetings and all-hands-on-deck events, seeks professional development opportunities, and undertakes assigned tasks.
Position Status

Position Status

Full Time
Daily Work Shift
Work Arrangement

FLSA

FLSA

Exempt
Grade
Grade

07
Position Salary

Maximum salary - $92,000 commensurate with experience.
Bachelor's degree in Communications, Public Relations, Visual design, Psychology, Sociology, College Student Personnel, Higher Education Administration or similar program.
Five (5) years of Career services, Marketing, or relevant industry experience.
Certifications/Licenses

Required Knowledge, Skills, and Abilities
In-depth understanding of marketing and communication tactics and the needs of students.
Must demonstrate the ability to work effectively in teams, problem-solve, and manage projects and timelines.
A track record of successfully increasing engagement by audiences.
Proficiency with standard office software packages.
Preferred Qualifications

Master's degree in an applicable subject area.
Handshake career management, or similar systems for mass email campaigns and student identification.
Sakai, Canvas, or similar learning management platforms.
Physical Demands and Work Environment

Must be willing and available to work some nights and weekends, as well as travel when needed.
Special Conditions

Posting Number
Posting Number

24ST0958
Posting Open Date
Posting Open Date

04/22/2024
Special Instructions to Applicants
Regional Campus
Home Location Campus
Home Location Campus

College Ave (RU-New Brunswick)
City
State
State

NJ
Position Information

Recruitment/Posting Title

Associate Director, Strategic Outreach and Marketing

Job Category

Staff & Executive - Advertising/Marketing/Public Relations/Communications

Department

Career Exploration and Success

Overview

Rutgers, The State University of New Jersey, is a leading national research university and the State of New Jersey's preeminent, comprehensive public institution of higher education.

As one of the largest employers in the State of New Jersey, Rutgers University is committed not only to the students and the State that we serve, but also to the faculty and staff who work on our campuses.

For two consecutive years, Rutgers is ranked on Forbes' list of America's Best Large Employers. Rutgers holds #64 of 500 employers and is the #1 New Jersey employer on the publication's 2023 list.

Rutgers' commitment to its employees includes maintaining and fostering a safe, diverse, and respectful workplace environment, creating employment opportunities for our nation's military veterans, and ensuring accessibility and accommodation for individuals with disabilities.

Posting Summary

Rutgers, The State University of New Jersey, seeks a dynamic team leader to serve as the next Associate Director for Strategic Outreach and Marketing within the Office of Career Exploration and Success.

This position reports to the Director of Career Operations and Strategic Initiatives and leads a team consisting of a full-time Assistant Director, graduate coordinators, and marketing interns.

Among the key duties of this position are the following:

Oversees the Strategic Outreach and Communications team.
Handles hiring, training, and performance appraisals, and manages operating budget. Chair Mastering the Art of Networking Conference & Etiquette Dinner.
Coordinates core programs calendar for the department.
Oversees advertising, event promotion, and branding efforts.
Manages marketing campaigns and developing event promotion strategies.
Creates master marketing plans for each academic year, ensuring marketing support for workshops and major events.
Works with staff to follow


CES
and university brand guidelines.
Cultivates vendor relationships, utilize data for insights, and manage CES's online social media presence.
Collaborates with team to design and execute direct email marketing campaigns
Manages weekly career community newsletter highlights.
Leads


CES
student interns, coordinates large-scale marketing programs/events, and manages


CES
presence at university marketing events.
Collaborates with other campuses for program marketing.
Manages Campus Partners program, and maintains communication with faculty/staff.
Organizes and manages educational programs for students, and leads office-wide outreach campaigns and strategic initiatives.
Supervises marketing tasks of the Assistant Director of Visual Identity and Marketing.
Coordinates print and digital materials and providing editorial services.
Oversees web and social media content creation, and works with photography and videography intern.
Develops and maintains media relations strategy, write press releases, and manages CES's online presence.
Collaborates with university PR specialists and oversee communications management.
Participates in meetings and all-hands-on-deck events, seeks professional development opportunities, and undertakes assigned tasks.
Position Status

Full Time

Hours Per Week

Daily Work Shift

Work Arrangement


FLSA

Exempt

Grade

07

Position Salary

Maximum salary - $92,000 commensurate with experience.

Annual Minimum Salary

Annual Mid Range Salary

Annual Maximum Salary

Standard Hours

37.50

Union Description

Admin Assembly (MPSC)

Payroll Designation

PeopleSoft

Benefits

Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to

.

Seniority Unit

Terms of Appointment

Staff - 12 month

Position Pension Eligibility


ABP
Qualifications

Minimum Education and Experience

Bachelor's degree in Communications, Public Relations, Visual design, Psychology, Sociology, College Student Personnel, Higher Education Administration or similar program.
Five (5) years of Career services, Marketing, or relevant industry experience.
Certifications/Licenses

Required Knowledge, Skills, and Abilities

In-depth understanding of marketing and communication tactics and the needs of students.
Must demonstrate the ability to work effectively in teams, problem-solve, and manage projects and timelines.
A track record of successfully increasing engagement by audiences.
Proficiency with standard office software packages.
Preferred Qualifications

Master's degree in an applicable subject area.
Equipment Utilized

Handshake career management, or similar systems for mass email campaigns and student identification.
Sakai, Canvas, or similar learning management platforms.
Physical Demands and Work Environment

Must be willing and available to work some nights and weekends, as well as travel when needed.
Special Conditions

Posting Details

Posting Number

24ST0958

Posting Open Date

04/22/2024

Special Instructions to Applicants

Regional Campus

Rutgers University-New Brunswick

Home Location Campus

College Ave (RU-New Brunswick)

City

New Brunswick

State


NJ
Location Details

Pre-employment Screenings All offers of employment are contingent upon successful completion of all pre-employment screenings.

Immunization Requirements Under Policy Immunization Policy for Covered Individuals , if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption.

Additional infection control and safety policies may apply.

Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying.

Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate's offer of employment or disciplinary action up to and including termination.

Affirmative Action/Equal Employment Opportunity Statement It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law.

As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment.

For additional information please see the Non-Discrimination Statement at the following web address:

Supplemental Questions

Required fields are indicated with an asterisk (*).

• Do you have a Bachelor's degree in Communications, Public Relations, Visual design, Psychology, Sociology, College Student Personnel, Higher Education Administration or similar program?

Yes
No

• Do you have five (5) years of Career services, Marketing, or relevant industry experience?

Yes
No

• Do you have a master's degree?

Yes, I have a master's degree.
No, I do not have a master's degree.

• Have you worked in marketing or communications on a college campus (on average 30 hours or more per week)?

Yes
No

• Have you been employed by a career services department at an institution of higher education (on average 30 hours or more per week)?

Yes
No

• Have you supervised a team before?

Yes, ONLY a team of one or more students
Yes, ONLY a team of one or more full-time staff
Yes, BOTH a team of both student and full-time staff
No

• Do you have experience developing general marketing campaigns?

Yes
No

• Do you have project management experience?

Yes
No

• Do you have event planning experience?

Yes
No

• Do you have email marketing experience?

Yes
No

• Do you have email marketing experience?

Yes
No

• Do you have graphic design experience?

Yes
No

• Do you have video production experience?

Yes
No

Required Documents

Resume/CV
Cover Letter/Letter of Application
List of Professional References (contact Info)
Optional Documents

It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law.

As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment.

For additional information please see the Non-Discrimination Statement .

In compliance with the Americans with Disabilities Act (ADA) and the New Jersey Law Against Discrimination (NJLAD), if you have a disability and would like to request an accommodation with regard to your access to and/or your participation in the application and selection processes (for example, the online application process or interviews), please call or e-mail us .

Rutgers University is an equal access/equal opportunity institution.

If you have trouble accessing this page because of a disability, please contact us at or via email at .

For technical assistance with the applicant tracking system (login, filling out your application, resetting your password, etc.) please contact the ROCS Help Desk at or .

To learn more about Rutgers University's commitment to diversity and inclusion on its campuses, click here .

#J-18808-Ljbffr