Digital Media and Marketing Coordinator - Houston, United States - Goodwill Industries of Houston

Goodwill Industries of Houston

Verified Company

Houston, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Title:
Digital Media & Marketing Coordinator

Department:
Fund Development & Community Relations

Reports to:
Manager of Marketing & Public Relations

Status:
Exempt

Pay Rate:
$45,000.00 per year

Mission Support:

Goodwill Houston (GWH) is leading change, connecting people, and improving potential for the future of work. We educate, train, and hire individuals with barriers to employment to help them thrive. We connect people, families, and communities to improve lives and to meet the workforce needs of today and tomorrow. Powered, in part, by donations and retail customers, we change lives through the power of work.

Position Summary:

Grow, deepen, and innovate GWH's online presence while working in conjunction with the rest of the Public Relations (PR) & Marketing team to build multi-platform stories for both digital and traditional use.

Create, implement, and maintain a more robust marketing and storytelling focus while giving GWH the resources to engage with new technologies and solutions.

Essential Duties and Responsibilities:

Build a robust missionfocused digital marketing materials and campaigns.
Spearhead new technologies to communicate GWH's mission to new audiences.
Oversee relationships with influencers and digital marketing partners.
Create marketing stories which spotlight critical programs and success stories.
Manage and posting on all GWH's social media channels.
Review and respond to Google and Yelp reviews.
Work with Donated Goods Retail (DGR) with rewards and recognition efforts.
Work with Workforce Development (WFD) on spotlighting new and growing programs.
Assist with providing marketing support for all departments and stakeholders.
Collecting stories for GWH News.
Other duties assigned by management.

Additional Responsibilities:

Demonstrate professionalism and present a friendly, cooperative attitude.
Ability to multitask, make quick decisions, adapt to change, and work in a teamoriented, fastpaced environment.
Adheres to all GWH Policies & Procedures, Loss Prevention & Safety Regulations, and GWH Guiding Principles.
Must be punctual and have dependable attendance and maintain an appropriate appearance.
Must safely conduct work; maintain good housekeeping standards, have all aisles and pathways to fire exits clear and free from clutter, and keep work areas neat and clean.
Adheres to local, state, and federal laws and regulations.

Minimum Qualifications:

Bachelor's degree in business, marketing, journalism, public relations, or a related field is preferred.
Three (3) to five (5) years of social media management experience.
Familiar with multisocial posting through programs such as Buffer, Hootsuite and HubSpot.
Excellent computer skills.
Proficient with Microsoft Office and Adobe Suites.
Entry level experience determining how to cater unique marketing campaigns to a unique audience.
Ability to work alongside a diverse group of team members while working toward many company initiatives.
Entry level understanding of marketing strategy and how to use the concepts throughout various forms of outreach.

Key Performance Indicators (KPI):

Post on GWH's social media channels (90 to 120 posts per month).
Social media posts provide up-to-date and relevant content.
Oversee and maintain GWH's relationships with digital influencers.
Find and develop success stories for use throughout the PR and Marketing Team's projects.
Provide marketing support for other departments and stakeholders.
Advance GWH's ability to promote the mission and DGR.

Physical Requirements/Work Environment: