Director Marketing - St Ann, United States - Save A Lot Save A Lot

Save A Lot Save A Lot St Ann, United States

3 weeks ago

Description

Purpose

The Marketing Director, Customer Engagement & Loyalty is responsible for developing the strategy and overall structure and support of Save A Lot's new customer engagement platform.

The Director must drive shopper loyalty through customer segmentation, personalization and lifecycle management. This includes collaborating with vendors on coupon and targeting strategies, test-and-learn programs as well as omnichannel engagement.

This is an opportunity to build and shape Save A Lot's approach to customer loyalty to drive acquisition and retention.

The Director will partner cross-functionally with internal and external stakeholders, including but not limited to Marketing, IT, Merchandising, Finance and Retail Operations.

This position will leverage data to gain insights to focus on optimizing the program, identify opportunities for growth and creating a roadmap for the future.

The Director is responsible for the overall success of the program and must be able to present actionable recommendations to the leadership team as well as to Save A Lot's Retail Partners.

This role is intended to be based in the St. Louis, MO region and we offer a relocation benefit.
Responsibilities
Develop overall strategy and lead development for Save A Lot's new customer engagement and loyalty platform, to include an app and website build
Showcase solid project management abilities to launch a new customer engagement and loyalty program, including collaboration with selected third-party vendors
Manage all third-party relationships within the loyalty and personalization functions and help to identify new strategic partners for continued success
Develop annual marketing plan to engage customers and drive sales and traffic into stores
Responsible for reviewing and reporting on results, and taking action to optimize the plan
Develop and follow clear roadmaps and execute on those plans
Lead organizational change while coaching, mentoring, and developing team members on all aspects related to customer engagement and loyalty
Provide actionable insights to Save A Lot's Retail Partners, to drive improvements to their business
Oversee daily operations of the program
Partner with Field Marketing, Creative, and Communications to develop compelling messaging and activations to promote the program and clearly articulate the benefits of the program
Lead the Marketing & Merchandising teams through organizational transformation and be a champion for change
About You
Bachelor's degree in marketing or business
5-7 years of experience

building and growing loyalty programs and CRM systems, with wholesale/licensed experience required
Proficient in Microsoft applications including Excel and PowerPoint
Possess deep knowledge and experience in customer loyalty and marketing, combined with a passion for developing and executing strategies to increase customer retention and engagement
Extensive cross-functional retail knowledge with proven experience building and implementing strategies, products, and programs to grow membership
Experience leading teams or managing projects within a complex program with multiple cross-functional stakeholders
Must be comfortable working in a fast-paced environment and possess the ability to work independently and collaboratively
Demonstrated ability to own and grow a program from top down; building strategy, formulating marketing plans, manage project executions, analyzing results and managing on-going optimizations
Excellent communication skills at all levels of management
Ability to build bridges and alliances with business partners – managing expectations and adeptly communicating strategies and tactics throughout the company
Demonstrated experience using analytics to make fact-based decisions that improve the effectiveness and the efficiencies of all marketing activities
Sense of urgency to activate strategic ideas and action plans quickly and decisively
Ability to shift seamlessly between operating strategically and leading day-to-day tactical execution
Physical Requirements
Ability to travel up to ~15% of the time, which may include weekends and evenings, as needed
Most work is performed in a temperature-controlled environment
Incumbent may sit for long periods of time at a desk or computer terminal
Incumbent may use calculators, keyboards, telephone and other office equipment in the course of a normal workday
Stooping, bending, twisting and reaching may be required in completion of job duties
Our Values
Ability to

demonstrate

, understand and apply our workplace values.
Simplicity (operate)

– the drive to

identify

root cause and innovate to remove complexity

to

deliver the best outcome
Heart (emotion)

– the passion that drives you to get up every day and work hard to strive for excellence
Performance

Excellence (mindset)

– clearly defining

high expectations

, driving ownership of key roles and responsibilities, executing with integrity and emphasis while creating a culture of accountability
Respect (philosophy)

–

taking pride in being inclusive and treating everyone who comes through the doors with respect

The above statements are intended to describe the general nature of the work performed by the employees assigned to this job.

All

employees must comply with Company policy and applicable laws. The responsibilities, duties and skills required of personnel so classified may vary within each department and /or location.

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Director Marketing - St Ann, United States - Save A Lot Save A Lot

Description

Director of Marketing

Director of Marketing and Communications

Director of Marketing

Marketing Director

Director of Marketing

Director of Digital Marketing

Director Market Development

Marketing Director

Director of Marketing and Communications