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    Marketing Analyst - San Jose, United States - VeeAR Projects Inc.

    VeeAR Projects Inc.
    VeeAR Projects Inc. San Jose, United States

    3 weeks ago

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    Description

    Title: Marketing Analyst

    Duration: 12+ Months Contract with possible extension

    Location: Remote role

    Job Description:

    As a Marketing Analyst on the Marketing Operations Analytics Team, you will be responsible for working with internal stakeholders to build the best-targeted lists for campaigns. We are looking for a person who loves data, thrives on analysis/insights, and thinks critically when it comes to targeting and overall communications strategy. You will work closely with Go-To-Marketing sales and marketing operations teams to enable effective measurement and continual optimization of campaign performance.

    Responsibilities:

    • Support our external agency and internal teams in building contact lists for email campaigns, outbound call prospecting, and event invitations, using dimensions like contact personas and account segments.
    • Continually look for ways to automate, optimize, and simplify campaign execution, from distilling and documenting requirements to coding, output, and QC.
    • Support data discovery, research, troubleshooting, and analysis based on the evolving needs of marketing partners.
    • Develop and implement segmentation logic that aligns the right communication, at the right time, based on customer behavior, actions, and journey stage.
    • Present data-driven recommendations and strategies to team members and management based on analytic findings, research, and your knowledge of the data available.

    Requirements:

    • Experience within direct or database marketing functions; in a B2B environment is preferred.
    • Possess an understanding of Cloud Data Warehouse methodologies, Data Architecture, Data Modeling, and Digital Metadata.
    • Highly skilled at time management, detail-oriented, and high standards for project delivery.
    • 2+ years' experience with SQL queries and knowledge of database technologies including window and analytical functions.
    • Self-starter with a passion and curiosity for solving unstructured data problems and the ability to manipulate and optimize large data sets.
    • Process orientated, highly organized, excels at multitasking, strong documentation, coordination, and project management skills.
    • Strong communication skills and an ability to provide technical guidance, direction, and problem-solving to less technical team members.
    • Confidence to consult business partners and team members within Sales, Partner, and Marketing Operations.
    • A familiarity working with AGILE/SCRUM process management.
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