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Marketing Manager, Business Assimilation - Bonita Springs, United States - Discovery Senior Living
Description
About Discovery Senior Living
Discovery Senior Living ranks prominently among the 8 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities.
With a 30-year reputation and almost 14,000 existing homes or homes under development, our company is a recognized industry leader with a penchant for excellence and innovation.
EST/CST Time Zones Preferred
Position Summary
This collaborative position will lead marketing assimilation strategies for Discovery Senior Living communities across national brands, regional brands and divisions.
This includes full oversight and management of marketing-related acquisition tasks including rebranding initiatives, traditional and digital assets, and developing short-term marketing plans with strategies to support lead generation/lead conversion marketing goals and rebranding when applicable.
Additional responsibilities include channel analysis and execution for start-up marketing, tracking results and reporting on ROI, budget creation, and P& L financial responsibilities and a robust understanding of the competitive landscape and sales objections.
This position will require up to 50% travel to communities across the US.Essential Duties And Responsibilities
Work with the Business Assimilation Group and Discovery Marketing Group to lead and execute community marketing acquisition plans across national brands, regional brands and divisions.
Project manage all acquisition items including but not limited to signage, collateral, vehicles, budgets, etc., tracking and reporting status
Function as the trusted advisor on brand marketing efforts, developing and executing short-term marketing plans with strategies to support lead generation goals and rebranding when applicable
Collaborate with Discovery Marketing Group on messaging, design, content, communications, etc., across all channels to support lead generation and brand awareness
Partner with the Digital Support Team to develop and launch all digital assets including community websites and advertising associated with community-wide marketing campaigns, email communications, and 3rd party platforms, in addition to reputation marketing
Develop and manage community budgets, and track and analyze monthly P & L financials
Analyze monthly lead generation performance, tracking results and reporting on ROI by channel and conversions
Interpret and synthesize competitive knowledge and market research data to develop insight led strategies to inform lead generation decisions and priorities
Develop a robust understanding of community competitive landscape and sales objections, articulating insights to transform recommendations into innovative integrated marketing campaign strategies in partnership with Marketing
Partner with Sales to understand the local referral network and develop a Referral Outreach Program for the greater community. Track, analyze and report monthly on effectiveness.
Partner with Business Assimilation team members and corporate and regional leaders for ongoing discussions including overall strategy, differentiators, new opportunities and challenges, and new competition to meet occupancy goals
Marketing liaison for all investor and manager/operator requests
Maintain DSL brand standards across all marketing
Travel to communities across the US as needed up to 50%
Other duties as assigned.
Qualifications
Educational Requirements and Experience
:
Bachelor's degree in marketing, or other related area of specialty with seven or more years of proven marketing experience
Experience and an excellent understanding of marketing acquisitions
Preferred senior living, real estate or healthcare experience
Experience in a lead generation environment
Minimum four years analysis and reporting experience
Experience developing short-term marketing strategies with traditional and digital marketing channels
Proficiency with budget management and forecasting
Knowledge using Customer Relationship Management software
Benefits
In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.
Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays.
Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
EOE D/V
JOB CODE:
#J-18808-Ljbffr
