Local Store Marketing Coordinator - Rosemont, United States - Chicago Harley-Davidson Rosemont
Description
Chicago Harley-Davidson Rosemont
About Us
The Windy City Motorcycle Company (WCMC) is a veteran-owned company that operates as more than just a motorcycle retailer. We are a team of riders - catering to other riders.
As one of the largest motorcycle retailers in the industry, WCMC is setting the standard and shaping the future of motorcycle retail experience.
Our teams are fueled by their passion for fulfilling dreams of riding two-wheeled and three-wheeled vehicles, making each day at work an exciting new adventure.
If you share our passion for motorcycles, join us by rolling on the throttleJob Summary:
This position plays a key role in developing and executing the dealership-level marketing strategy/activities for their assigned dealerships. The Local Store Marketing Coordinator Intern reports to the Marketing Manager and/or General Manager.
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PLEASE NOTE:
This internship will run through the end of August._
Responsibilities:
- Communication
- Work alongside the Marketing Department and Dealer Leadership (General Manager and Department Managers) to ensure a local marketing plan is documented in the marketing calendar to drive the business for each location
- Learn to develop and maintain relationships with the local community, riding groups, and vendors to promote the dealership's business
- Gather, report, and share best practices and afteraction reviews of marketing activities
- Retail Environment
- Perform weekly visits to all assigned dealerships to review POP kits, instore collateral, and overall dealership readiness
- Manage requests from local dealerships for POP kits, online content, and events
- Maintain brand standards and creative guidelines
- Events
- Perform dealership SWOT analyses to develop a quarterly event strategy
- Help develop and ensure delivery of dealershipspecific event programming to generate traffic and brand awareness
- Coordination of creative materials for all events, on and offsite, for each dealership
- Any Other Duties as Assigned
Qualifications:
- Motorcycle Knowledge preferred
- Currently pursuing Bachelor's Degree in Marketing or related field preferred
- Demonstrated leadership ability
- Selfstarting, selfdirecting, and proactive
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