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Senior Manager Lifecycle Marketing - California, United States - One Hope United
Description
Company Overview:
ONEHOPE Wine is a purpose-driven wine brand that enables people to enjoy great wines while doing good.
Founded in 2007 by a group of passionate friends with a shared vision to make the world a better place through the power of wine, ONEHOPE has since become one of the fastest-growing wine brands in the United States.
With a mission to share wine and give hope, ONEHOPE donates 10% of every purchase to over 40,000 causes around the world.
To date, ONEHOPE has raised over $10 million.
Through its innovative business model, ONEHOPE offers a diverse portfolio of high-quality wines all meticulously crafted to inspire moments of joy and generosity.
From award-winning wines to beautifully curated gift sets, each purchase supports meaningful causes, making every sip and every gift an opportunity to make a positive impact on the world.
Driven by a commitment to excellence and a passion for philanthropy, ONEHOPE continues to push the boundaries of what it means to be a socially conscious brand.
With a dedicated community of Cause Entrepreneurs (CEs) spreading its message of hope and generosity, ONEHOPE is not just a wine company—it's a movement that empowers people to raise a glass, make a difference, and change the world, one bottle at a time.
Position Summary:
The
Senior Manager Lifecycle Marketing
will be responsible for strategy and execution of targeted marketing campaigns across multiple channels to drive engagement and increase customer lifetime value.
This individual will work closely with the Director of eCommerce Digital Marketing and Director of Technology and other stakeholders to develop campaign strategies that align with business objectives and deliver measurable results.
Responsibilities:
Develop, implement, and manage comprehensive lifecycle marketing strategies that drive user growth, engagement, loyalty, and monetization across multiple touchpoints and channels
End-to-end ownership of all paid and non-paid lifecycle marketing channels, including increasing the impact of our current channels (onsite, email, SMS, push notifications, Playbook etc.)
Develop segmentation opportunities to improve targeting and personalization to meet objectives working with data and analytics teams to create models as needed
Own strategy, building, and testing for lead gen and trigger campaigns onsite, email & SMS, including creation & maintenance of journey mapping/flows
Develop and execute targeted marketing campaigns across multiple channels, including email, push, direct mail, and digital advertising.
Build a deep understanding of customer data and segmentation to drive effective targeting and personalization, increase relevance, identify operational efficiencies, and generate core insights.
Manage campaign budgets, timelines, and KPIs
Partner with ecommerce and marketing team members to build out and optimize loyalty member flows
Develop collaborative relationships with cross-functional teams to ensure successful execution of campaigns, including creative development, copywriting, and list management
Act as subject matter expert and communicate performance results, strategy, make recommendations, and promote growth and journey marketing priorities. Drive monthly and quarterly business reviews.
Analyze performance, create monthly reports, complete ongoing testing and optimization, and future campaign planning
Stay current with industry trends and best practices in campaign management and digital marketing
Ensure governance standards and legal compliance requirements for all direct marketing are upheld with partners, agencies, and vendors.
Tools Used:
Hubspot, Attentive, Use Insider (new tool to come) , Google Analytics, Google Ads Console, Meta
Team and Agency Partners:
Creative Peam, Marketing Technology team, Field Team, Project Managers. Hexagon (CRM, Hexagon (paid)
What's in it for you?
A best in class team and company culture
A fun, but very hard-working and dedicated environment
Health benefits from day one
401k with matching
Paid vacation and holidays
Company Happy Hours
Family-friendly workplace
Compensation ranges from $80,000 - $100,000 per year (depending on experience)
Sound Like a Good Fit?
We'd love to talk to you Please submit the following to apply:
Resume (including months/years of employment for each position)
Cover letter
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Must be authorized to work in the United States on a full-time basis for any employer.
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