Marketing Coordinator, Airports - Allentown, United States - Clear Channel Outdoor

Mark Lane

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Mark Lane

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Description
Clear Channel Outdoor


Job Summary:


The Marketing Coordinator, Airports will focus on providing marketing support to help drive revenue into our portfolio of commercial airports, private airports and roadside assets as-well-as provide support as needed for our Programmatic, marketing and management teams.

The position is in our Allentown, PA headquarter office. The Marketing Coordinator will report directly to the Marketing Manager, Airports.


Job Responsibilities:

  • Support marketing initiatives, assist in campaign execution, and contribute to the overall success of CCO's marketing efforts in creating compelling advertising campaigns.
  • Provide compelling marketing materials and support to maximize our import and export sales efforts between Roadside and Airports divisions
  • Develop marketing strategies and generate marketing collateral to drive revenue into our portfolio 100+ private jet terminals
  • Develop branded collateral materials, supply airport information and provide general support for our airport/roadside programmatic team.
  • Formulate innovative marketing strategies and promotional campaigns among vertical target accounts
  • Provide high quality proposals and presentations to assigned sales team/s to make impactful statements among large regional and national client base.
  • Provide data/insights/profiles utilizing various market research tools such as MRI, Kantar, and Nielsen
  • Provide actionable recommendations based on strategic marketing research & customer insight
  • Present marketing concepts to clients in conjunction with sales team
  • Develop and manage relationships with internal and external clients
  • Provide client, category, and industry research and insights
  • Organize, update, and archive a large library of marketing content & visual assets through content management software on an ongoing basis
Job Qualifications

Education

  • Bachelor's degree preferred, or equivalent combination of education, training, experience, or military experience.
Work Experience

  • 23 years of experience in marketing and/or advertising with increasing levels of responsibility.

Skills:


  • Able to read, analyze, and interpret verbal and written requests and directions.
Competencies

  • Achievement Orientation: Focusing efforts on achieving high quality results consistent with the organization's standards.
  • Adaptability: Adapts in order to work effectively in ambiguous or changing situations, and with diverse individuals and groups.
  • Business Perspective: Using an understanding of business issues, processes, and outcomes to enhance business performance.
  • Collaborating with Others: Working together with others in a cooperative and supportive manner to achieve shared goals.
  • Fostering Communication: Listens and communicates openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.
  • Planning and organizing: Reaching goals that are central to organizational success by making and following plans and allocating resources effectively.
  • Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience and managing the logístical components of the presentation such as the location and technology.
Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job:

  • Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands
  • Employee must have the ability to see written documents, computer screens and to adjust focus
  • This job is performed in a temperaturecontrolled office environment
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Location

Allentown, PA: 7450 Tilghman Street, Suite 104, 18106

Position Type

Regular


The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.


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