- Lead marketing and communications strategy across all consumer touch points, including clear product strategy, innovation animation, trade marketing, and investment across media channels and retailers
- Define and deliver the media strategy for the region, including measuring media effectiveness and shaping best investment profile
- Build a robust PR & Advocacy strategy, underpinned by authentic brand relationships, and including engagement of the Pro MUA community, relationships with local talent and KOLs, full content strategy across earned and owned social requirements
- In deep partnership with the Head of Commercial, Retail and Education, conceive a launch strategy for each territory and retailer across the region, securing best in class visibility from our partners, and delivering market disruption and record-breaking growth. Own the overall trade marketing negotiation and delivery with all retailers and operators
- Through a strong relationship with the Global Digital team, shape the local social and digital activities, including social investment and digital trade marketing, to optimise recruitment and retention across the region
- Lead and inspire the marketing and communications team in region to deliver bold and daring activation, fostering a culture of collaboration, passion for the brand, drive for results and limitless thinking. Support the personal and professional development of the team, to build their capability and future career pathway within the brand
- Work closely with counterparts in the Global Marketing and Communications teams to optimise global content, events, and opportunities for local amplification
- Oversee and deliver a robust marketing and communications cost budget, delivering activities at best ROAS on time and within agreed budget; work with Finance to meet quarterly forecasting expectations
- Monitor competitor landscape for relevant product, trend, consumer behaviours, and media insights to drive optimisation of local activities and support global
- Reports to: Brand Director
- Extensive experience leading marketing organization at a beauty or fashion brand
- Marketing knowledge across media - print, digital, social, OOH
- Strong strategic and analytical abilities
- Extensive experience in beauty / lifestyle / fashion / retail marketing
- Interest in trends across popular culture, art, beauty, fashion and film
- Enthusiastic, energetic, team player and thought leader
- Proven track record in brand management and growth
- Strong leadership skills
- Outstanding verbal and written communication skills required
- Spanish speaking preferred
- Outstanding leadership/interpersonal skills required
- Generous staff discount to use on all products
- Access to Tilbury Treats – our very own rewards platform allowing you to save money and gain 'money can't buy' discounts on anything from gym memberships to cinema tickets
- Medical, dental, and vision benefits
- Commuter Benefits (Pre-tax)
- Flex Spending Account (FSA)
- Employee Assistance Program (EAP)
- 401(k) with Company match
- Paid Time Off
- Birthday PTO
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Head of Marketing - Miami, United States - Charlotte Tilbury Limited
Description
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
The Role:
A critical role in the launch and development of the LATAM and TR Americas region, the Head of Marketing and Communications oversees all brand and trade marketing activations, local talent and influencer relationships and strategy, and full ownership of marketing and PR spend. Supporting the LATAM Brand Director, this role is responsible for conceptualising and executing the launch and sustain strategy for the brand across all LATAM territories, bringing together disruptive creativity and executional excellence.
Role Accountabilities:
Reporting Relationships:
Requirements
Benefits
Base Salary Range: $145,000-155,000**
Company Benefits:
**Charlotte Tilbury, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting**
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page
