- Market Analysis: Conduct comprehensive market research to identify target markets, customer needs, and competitive landscapes.
- Create Strategic Marketing Goals and Strategy.
- Develop and Drive the Operational Plan: Create and execute detailed go-to-market plans, including identifying audience, executing product launch, marketing campaigns, distribution strategies, and sales channel development, creating marketing materials that generate awareness and demand for the product.
- Drive Sales: Generate new leads, convert leads, and nurture existing customers.
- Performance Evaluation: Continuously monitor the sales of the products. Evaluate key performance indicators (KPIs) and metrics to assess marketing success. Adjust strategies and tactics based on performance data.
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including R&D, Marketing, and Business development to coordinate efforts and ensure a seamless commercialization process.
- Bachelor's or master's degree in business, marketing, or a related field. MBA is a plus.
- 2+ years of experience in commercialization, product management, or marketing within the biotech or pharmaceutical industry.
- Proven track record of successfully launching and commercializing products, preferably in the biotech sector.
- Well-versed in the use of social media as a marketing tool.
- Understands website metrics and best practices.
- Full knowledge of Google Analytics and Google Ads.
- Experience with search engine optimization, lead generation, and email marketing.
- Exceptional presentation, communication, and interpersonal abilities.
- Results-driven mindset with excellent analytical, strategic thinking, and problem-solving skills.
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Marketing Associate - Tustin, United States - Zymo Research Corp
Description
Job Summary:
Zymo Research is seeking a talented and driven Marketing Associate to join our team and play a pivotal role in bringing our biotechnology innovations to the market. The successful candidate will work closely with cross-functional teams, including R&D, marketing, and business development to develop and execute strategies that ensure the successful commercialization of our products.
This position is full time and is based in our Operations facility located in Tustin, CA. This position is fully onsite.
Essential Duties and Responsibilities
Education and Work Experience:
About Us:
Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high-quality research tools. Whether it's epigenetics, DNA, RNA, microbiomics, or yeast-based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance. Named a Top Workplace by the OC Register in 2021, 2022 and Top Workplace USA in 2023, Zymo Research continues to be a place where employees feel engaged, connected, and energized about their work. If you are passionate about helping people in advancing science and working with awesome teams in a fast-growing company, we want to speak with you
Compensation:
The estimated hourly range for this position is $26 – 32 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.
Equal Employment Opportunity Employer:
Zymo Research welcomes candidates of all backgrounds. These include sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, gender, gender identity, gender expression, physical & mental disability, medical condition, genetic information, military and veteran status, or any other basis protected by federal, state, or local law.
Location:
Zymo Research Operations, 2961 Dow Ave. Tustin, CA
