- Formulate and manage channel marketing plans and programs, including formulate Go-To-Market strategies for national and regional retailers such as BestBuy, Client, Walmart, Costco, BJ's, etc. across all of companies Mobile product categories: Phones, Tablets, Watches, PCs, Accessories and Services.
- Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency.
- Responsible for actively managing multi-million dollar digital advertising programs.
- Responsible for the end to end online customer experience journey
- Manage marketing spend and investment strategies for assigned accounts, evaluating campaign effectiveness while driving attainment of various marketing KPIs.
- Work with cross functional teams (Project Management, Product Planning, Retail, Finance, etc.) to create, update and drive product launch schedules, marketing and ecommerce placements for all new products ranged at assigned partners.
- Establish a comprehensive master launch preparation schedule capturing all key launch milestones and unique requirements for each of the assigned accounts.
- Work with various teams to establish creative asset (e.g. photography, logos, key visuals, messaging, etc.) delivery schedules that support the needs of each assigned retailer.
- Responsible for the strategy for in store customer experience journey
- Work with various internal teams to conduct data collections, research and insight creation to determine unique selling points for each retailer.
- Work back with broader, central channel marketing team on various strategic acquisition and retention driving initiatives such as hyper-local, regional strategies and execution.
- Collaborate with Cross-functional teams to drive CDM, media, partnership and experiential programming planning and execution.
- Lead the foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities and opportunity segments to 2) Leading the preparation of the messaging strategies and toolkits.
- Responsible for communicating the product positioning throughout the team and assisting the sales organization in developing customer presentations.
- Present clear and actionable analysis and recommendations to leadership and assist in developing comprehensive channel marketing overview strategy.
- Work effectively in a team environment, at times with a limited amount of direction.
- Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
- Strong ability to work independently and manage ones time.
- Strong mentoring skills necessary to provide support and constructive performance feedback.
- Strong knowledge of principles and methods for showing, promoting, and selling products or services.
- Strong ability to develop marketing strategy, optimizations and execution
- Strong knowledge of media production, communication and dissemination techniques and methods.
- Bachelor's degree in marketing or equivalent training required.
- 5-7 years related experience required.
- Digital Marketing
- Project Management
- Agency Management / Partner Marketing
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Channel Marketing Manager - Bellevue, United States - Aditi Consulting
Description
Summary:Responsible for driving marketing efforts for mobile product portfolio in the US working closely with companies wireless regional carriers and cable operators and national retailers. Furthermore, the scope focuses on integrated go-to-market planning, market analysis, and best-in-class companies branded experience. This role will provide thought leadership to multiple marketing and cross functional support teams in mobile marketing, corporate marketing, retail operations as well as multiple agencies in the development of demand and traffic generating marketing campaigns, in-store experiences, promotions, and comprehensive advertising materials & plans, including experiential campaigns. Must develop and deliver executive level recommendations followed by action plans managed to completion.
Job Responsibilities:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on a number of factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
