Market Research - Palo Alto, United States - Hewlett Packard

Hewlett Packard

Verified Company

Palo Alto, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Summary

This role is responsible for driving endtoend market research and competitive intelligence projects, providing insights and recommendations that influence gotomarket planning and strategic marketing decisions. The role leads the development of actionable marketing recommendations and customer insight strategies based on thorough analysis. Additionally, the role conducts contract negotiations ensuring ethical research practices, contributes to innovative ideas, and acts as a functional manager setting policy and direction.

Responsibilities

Drives endtoend market research and competitive intelligence projects in Artificial Intelligence providing competitive insights, intelligence, and recommendations to influence gotomarket planning and strategic marketing plan development and decisions.
Leads development of actionable marketing recommendations and insights to support strategic planning.
Develops effective intelligence and customer insight strategy based on analysis and assessment of customers, competitors, market share and customer satisfaction scores.
Performs contract negotiations with research vendors and creates and reviews research plans with each business units.
Drives determination of key industry issues and conducts analysis on topics and issues, translates industry trends and challenges into opportunities and threats, and communicates findings.
Conducts discussions with internal and external stakeholders on business problems and designs research projects to provide solutions.
Ensures that all research activities adhere to ethical and legal guidelines, particularly concerning data privacy and protection.
Contributes innovative ideas and leads large crossfunctional teams, exercising independent judgment to solve unique and complex problems impacting the business.
Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.
Provides mentorship and guidance to lowerlevel employees, thus ensuring the realization of operational and strategic plans.

Education & Experience Recommended**- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

Typically has 10+ years of work experience, preferably in marketing, project management, or a related field.

Preferred Certifications
NA

Knowledge & Skills

Broad knowledge of machine learning, statistical modeling, or data mining
Broad knowledge of Generative AI (LLMs, LVMs, LMMs)
Analytics
Business Intelligence
Business Strategies
Competitive Intelligence
Customer Insights
Thought Leadership

Cross-Org Skills

Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Impact & Scope

Impacts large functions and leads large, crossdivision functional teams or projects.

Complexity

Provides highly innovative solutions to complex problems within established policy.

Disclaimer

HP offers a comprehensive benefits package, including:

Dental insurance
Disability insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Life insurance

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is $ $209100 annually with additional opportunities for pay in the form of bonus and/or equity. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.