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    Associate Digital Media Specialist - Clearwater, United States - Bluewater Media

    Bluewater Media
    Bluewater Media Clearwater, United States

    2 weeks ago

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    Description

    Job Description

    Job Description

    Bluewater Media is looking for a full-time Associate Digital Media Specialist to join our rapidly expanding and award-winning team

    Bluewater is looking to expand its digital advertising team with the addition of an experienced Paid Social Media Specialist. If you love optimizing a campaign to exceed the KPI, or live to implement new strategies to expand success for a you'll love it at Bluewater. This position will work hand in hand with Account Managers and the Director of Digital Media to create the right media mix and get the strongest response within a client's budget. The best candidate will have proven experience in paid social, great attention to detail, and value the trust involved with being part of a flexible and dynamic, fast-growing team.

    We believe that our Specialists are key to helping us deliver the best results possible. If you think you have what it takes, we'd love to meet you

    Required Platform experience:

    • Facebook/Instagram Paid Ads
    • Other Helpful Platform experience:
    • TikTok Paid Ads
    • Pinterest Paid Ads
    • Snap Paid Ads
    • Reddit Paid Ads
    • Google Ads

    Responsibilities Include:

    • Social Media
    • Set up, launch and optimize paid social campaigns
    • Monitor reporting of campaign results on a regular basis
    • Organize campaign materials and set up ads on social media platforms.
    • Recommend and execute A/B testing when required to provide insights on creative performance
    • Adhere to weekly/monthly budgets
    • Build well organized campaigns and leverage all tools available on a platform

    General

    • Understand how social media works as a part of the overall media mix
    • Manage multiple social media campaigns and projects in the same day
    • Take full ownership of client accounts and demonstrate competency for responsibilities such as campaign planning, strategy recommendations, budgeting, managing client relationships, etc.
    • Perform audience research and recommend targeting options based on demographics, interests, affinity groups, etc.
    • Provide help in planning creative for social media ads and posts and identify performance trends on existing visuals and copy to aid in the creation of new creative
    • Devise a strategy for achieving client goals and executing this
    • Know campaigns "inside and out" to meet all client KPIs/goals.
    • Pull regular reporting and provide written analysis on campaign performance
    • See beyond performance reports and think strategically to offer insight to clients on what's happening within a campaign
    • Be proficient with Excel to organize campaign data for client presentations
    • Analyze reports and recommend campaign optimizations to improve performance
    • Work directly with the Director of Digital Media and Account Managers to meet client goals and plan strategically, taking in to account other marketing activities (TV, Radio, Sales, Promotion, etc.)
    • Understand platform best practices for optimal ad performance
    • Be curious and explore new opportunities to test and stay ahead of the curve
    • Constantly learn to stay on top of the rapidly changing social media landscape.

    The Right Person For This Position Has:

    • 1+ years' experience in Facebook paid ads
    • Hands on experience in managing monthly campaign budgets from $10k+
    • Proficiency using Facebook Business Manager / Ad Manager
    • Proficiency in MS Excel, PowerPoint, and Word
    • Attention to detail and the ability to effectively multi-task in a deadline-driven environment
    • Ability to meet aggressive deadlines
    • High levels of integrity, autonomy, and self-motivation
    • Excellent analytical, organizational, project management and time management skills
    • Excellent writing skills
    • Great Stuff That Will Set You Apart:
    • Experience in Direct Response/E-commerce advertising
    • Experience in an Ad Agency setting managing multiple paid social campaigns (3-5+ campaigns)
    • Experience with additional ad platforms outside of Meta
    • Light copywriting skills
    Company DescriptionBluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit

    Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.

    This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.

    Company Description

    Bluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit \r
    \r
    Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.\r
    \r
    This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.
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