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    Director, Marketing - Chicago, United States - MJK Connections LLC

    MJK Connections LLC
    MJK Connections LLC Chicago, United States

    3 weeks ago

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    Description

    About the job Director, Marketing & Digital Communications (Remote)

    MJK Connections is running the search for a fully remote Program Support Specialist for our amazing client, Member Loyalty Group. Check out the description below.

    Director, Marketing & Digital Communications

    Basic Purpose

    To support Member Loyalty Group in providing superior member engagement programs and a world-

    class client experience to the credit union industry. The Marketing Director has the responsibility for

    the organizations marketing activities and oversees the development and delivery of a fully integrated

    marketing strategy for the business

    Responsibilities:

    • Enhance and manage MLG Brand, brand assets and messaging
    • Develop and manage strategic marketing plan & calendar
    • Plan, budget, direct and implement marketing efforts
    • Oversee implementation of the Marketing strategy - including campaigns, events, digital
    • marketing, and PR.
    • Oversee social media strategy and content marketing
    • Manage ongoing customer & marketing communications
    • Hire, coordinate with and manage design partners
    • Craft regular internal status reports of all marketing & communication activities
    • Client engagement
    • Develop client communications including message development and placement, client
    • news pieces, best practice sharing, thought-leadership information etc.
    • Coordinate with Program Manger to develop a comprehensive participant engagement
    • strategy and tactical plan
    • Business Development & Industry Engagement
    • Actively work with the CEO and Senior Staff to develop and implement a comprehensive
    • industry engagement plan focused primarily on MLGs target group
    • Coordinate industry communications including message development and placement,
    • MLG blog, MLG website, thought-leadership articles etc.
    • Create personas and lead nurturing communications to leverage Hubspot and to
    • enhance ongoing communications with potential credit union participants who come
    • inbound from the website.
    • Create and manage PR to ensure that MLG is recognized in the CU industry.
    • Community Management
    • Set and accomplishes organizational goals regarding community participation and success
    • measures.
    • Development of community content.
    • Cultivate best practices for all credit unions using Voice of the Member programs.
    • Event Management
    • Oversee planning and execution of logistics for conferences, meetings, and other events,
    Requirements
    • BS/MS degree in marketing or a related field
    • Proven working experience in marketing and digital marketing
    • Demonstrable experience leading marketing and advertising programs
    • Highly creative with experience in identifying target audiences and devising campaigns that engage,
    • inform and motivate
    • Strong copywriting skills
    • Effective time management skills
    • Experience in optimizing landing pages and user funnels
    • Professional and proactive work ethic
    • Solid knowledge of website analytics tools
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
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