Planner, Strategy - New York, United States - Zenith

Zenith
Zenith
Verified Company
New York, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Company Description
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content.

We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Zenith is part of Publicis Media, the media arm of Publicis Groupe.


Job Description Overview**:


We are currently looking for a Planner, Strategy and Digital Investment to support the day-to-day Media Planning and Strategy functions for our client.

This person will assist a team in the development, execution, and stewardship of media plans for client's business and report directly to the Supervisor Strategy and Digital Investment.


Role Objectives:


  • Responsible for contributing to the development and execution of strategic approach and tactical plans across multiple brands within a CPG client
  • Assist in development of digital RFPs and brief vendors
  • Create and review plans based on a brief and ensure planned metrics are accurate
  • Present media plans and provide plan maintenance including objectives/strategies and updates
  • Create and send insertion orders in Prisma and traffic tags
  • Own weekly pacing document and present to clients during status
  • Maintain stewardship of competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
  • Prepare and update flowcharts and budget trackers
  • Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
  • Review and verify media buys to ensure proper execution
  • Contribute to billing reconciliation process and negotiate invoice discrepancies with partners

Qualifications

  • B.A. or B.S., preferably in Marketing, Advertising, or related field
  • 1+ years of experience in media planning/strategy
  • Preferable Computer Skills/

Software Knowledge:
Microsoft Suite, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox, MRI/GfK, GWI

  • Basic knowledge of all crosschannel media, with a drive for curiosity and passion for the client's business
  • Demonstrate ability to learn new propriety software and processes quickly and proficiently
  • Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
  • Detailoriented, good follow through, able to multitask, and work well under tight deadlines in a fastpaced environment
  • Meet client and internal deadlines and obligations
  • Manage projects, resources, stakeholders, and participants

Additional Information:

LI-Hybrid

REQ #
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