Vice President of Enterprise Marketing - Houston, United States - Tait North America

Tait North America

Verified Company

Houston, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

Purpose of Role:

As the VP of Enterprise Marketing and Business Development you are responsible for leading a cross-functional team to conceptualize, and implement the marketing strategy for the global Enterprise Growth Division including brand strategy, go-to-market strategy, sales enablement initiatives, and demand generation strategy.

The Enterprise Growth Division leads, develops and executes go-to-market strategy to market and sell Tait's enterprise solutions including low-tier radio solutions and software (saas) based solutions of the future.

You will drive the division's global marketing strategy and spearhead sales enablement initiatives across our core, target enterprise markets, building awareness and preference for the Tait brand.

Driving revenue growth and profitability through the successful launch, positioning and distribution of high volume products and solutions is also a key responsibility.

You will manage the profit and loss (P&L) for the enterprise product portfolio. The position reports to Tait's Chief Marketing Officer.

Key Responsibilities and Outcomes:

Functional Outcomes & Measures of Success

Identify and develop an indepth knowledge of target enterprise vertical markets, customers, competitors and for the Tait Enterprise Growth Division
Conceptualize Tait's marketing and gotomarket strategy, priorities and drivers, and deliver a crossfunctional actionable plan to run the division
Define and manage the Enterprise Growth Division's marketing budget and workforce plan in conjunction with the Senior Marketing Manager and Chief Marketing Officer and ensure projects are delivered on time and budget
Summarize plan and contribute to annual business plan in conjunction with the CMO
Design and build a high performing enterprise growth marketing team in collaboration with the global marketing team
Lead and enable highperformance crossfunctional teams, fostering collaboration and adaptability to market nuances and cultural landscapes
Own the Enterprise Marketing function's processes and objectives and key results (OKRs)
Ensure the customer and dealer experience is a priority and consistent across all marketing touchpoints
Plan and direct global activities by managing relevant campaigns and with the global marketing team in collaboration with regional marketing teams and other stakeholders
Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences

Start Up Stage - Influence

Develop a comprehensive gotomarket strategy including partner and customer experience plans for Tait's Enterprise portfolio with the objective of capturing significant revenue share.
Execute gotomarket deliverables in collaboration with our functions well in advance of the portfolio launch to enable revenue capture from the get go including but not limited to:
branding

- sales enablement content
- optimize Tait portals and order management tools to meet enterprise customer expectations
- new dealer sign up and development program
- incorporate new portfolio into the One Tait Dealer Program
- demand generation marketing plan
- set pricing strategy

Create a new product adoption plan to ensure product is adopted successfully by our dealers and customers
Create a retention plan to make sure our customers remain Tait customers and understand the breadth of our portfolio

Growth & Establishment Stage - Sell

Lead the development and execution of comprehensive growth marketing strategies that identify, nurture and create leads and sales opportunities, aligned with business objectives and the global marketing plan
Champion enterprise marketing campaigns focused on acquisition, nurturing, retention, and crossselling/upselling opportunities.
Ensure alignment across regional marketing teams and sales functions to maximize program effectiveness and ROI with a particular focus on continuous improvement and measuring marketing performance and effectiveness
Planning and executing demand generation loops for acquiring leads and new customers
Defining, measuring, and improving the marketing funnel
Targeted accountbased marketing campaigns
Support direct sales (targeted marketing pursuits & account based marketing) and channel strategies including dealer programs and customer marketing retention programs across all regions.

Expansion Stage - New Products & Markets

Expand product reach into new geographic markets, customer segments, and/or regions.
Enhance product features or functionality to meet evolving customer needs.
Strengthen distribution channels to improve product accessibility and availability worldwide
Define a clear and compelling value proposition, target market, and feature set for new expansion products, ensuring alignment with customer needs and market trends.

Brand and Publishing