Marketing & Development Manager - Madison, United States - Clean Lakes Alliance

Description

Clean Lakes Alliance seeks a
Marketing & Development Manager to join its passionate and dedicated team.

We are a 501(c)3 nonprofit organization devoted to improving the water quality of Greater Madison's lakes, streams, and wetlands located in the Yahara watershed.

Clean Lakes Alliance envisions a community renowned for its healthy lakes, lands, and waters.

Working closely with a variety of stakeholders, our mission is to champion the lakes and watershed stewardship for the benefit of all.

To learn more about our work and values, please visit:


Position Description

The
Marketing & Development Manager is a full-time, benefits-eligible position that serves as Clean Lakes Alliance's major event organizer and public-information officer.

Under the direction of the Executive Director, this position works in close collaboration with team members to: 1) help expand our overall donor base; 2) help grow and diversify our audiences; and 3) ensure cohesive messaging around the organization's brand, mission, and vision.

The primary role of the position is to plan and orchestrate major fundraising and Friend-raising events and marketing initiatives, as well as to play an integral role on the development and communications team.

This includes ensuring the effective and coordinated delivery of mission-critical messaging through multimedia outreach channels, particularly with respect to the organization's vision, mission, goals, accomplishments, and stakeholder-involvement opportunities.

Job Duties

(40%): Define and implement the organization's marketing strategy. Work in partnership with the Communications Manager to ensure that our mission, vision, values, and programs are broadly communicated. As public relations lead, grow and maintain the organization's media presence while strengthening partnerships with local media outlets. Lead and be responsible for the annual, in-house production of the _Greater Madison Lake Guide_ and printed Lake-O-Grams (newsletters). Work with outsourced graphic designers as needed. Manage service contracts and direct the development of short videos (as needed) to help educate and inform stakeholders about Clean Lakes Alliance's work and priorities.


60%:

Lead and be responsible for the planning, coordination, and implementation of Clean Lakes Alliance's events, including the Frozen Assets Fundraiser (alternating years) and Festival, Community Breakfast (alternating years), Loop the Lake Bike Ride, and Fore Lakes Golf Outing.

Serve as staff lead to any ad-hoc event committees organized to support the planning and execution of major events. Develop related work plans and ensure the proper tracking and reporting of performance outcomes. Manage event-related logistics, permitting, promotion, ticketing, and day-of coordination.

Support the overall growth and retention of Friends (currently 1,700+ individual donors) and Lake Partners (currently 250+ business/organization "members") as part of the organization's Annual Campaign.

Play an external-facing role by networking with community partners to cultivate existing relationships and help secure $500-$3,000 event and program sponsorships.

Set agendas and manage the Advancement Committee, a board member-chaired advisory body that supports the development team. Assist the Executive Director in sustaining donor participation at the $5,000/year and up giving level.


Desired Qualifications & Attributes

• Undergraduate degree and a minimum of 35 years of relevant professional experience in marketing, communications, and development
• Experience and/or knowledge with planning and executing events
• Interest in personal knowledge growth around topics related to water quality protection and advocacy
• An entrepreneurial spirit and the ability to creatively integrate marketing, communications, and development to improve the organization's reach and impact
• Experience in development with a successful track record of fundraising
• Exceptional interpersonal skills and solid track record of developing meaningful professional relationships
• Exceptional written and verbal communication skills
• A passion for visual and written storytelling
• Experience working with the media and the cultural competency to engage with individuals from diverse backgrounds
• Ability to work both collaboratively and autonomously within a small organization
• Highly organized and adaptable, with an ability to manage multiple projects simultaneously
• Ability to be flexible, resourceful, and detailoriented in a fastpaced setting
• Proficient in the use of Microsoft Word, Excel and PowerPoint
• Experience, familiarity with, or willingness to gain proficiencies around the use of graphicdesign and publicationlayout software tools (i.e., InDesign, Photoshop, or other Adobe Creative Suite programs)
• Experience using various social media platforms to engage with diverse audiences
• Experience, familiarity with, or willingness to