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    Digital & Trade Show Manager - Atlanta, United States - LaSalle Network

    LaSalle Network
    LaSalle Network Atlanta, United States

    4 weeks ago

    Default job background
    Accounting / Finance
    Description

    LaSalle Network has partnered with a rapidly growing chemical manufacturing company that specializes in the environmental, health and safety space. Due to growth and expansion, our client is adding a Digital & Trade Show Manager to join to their team.

    The ideal candidate will have a passion for digital marketing and a strong background in website maintenance, social media management and trade show execution. This role requires a strong writer and creative thinker with excellent organizational and communication skills.

    Digital & Trade Show Manager Responsibilities:

    • Manage and update company website content through Wordpress to ensure accuracy, relevance and alignment with brand guidelines
    • Collaborate with internal teams and external vendors to implement website enhancements, including design updates, feature integrations and functionality improvements
    • Monitor website performance using analytics tools to identify areas for optimization and implement strategies to improve user experience and conversion rates
    • Plan, coordinate and execute company participation in trade shows, conferences and industry events, ensuring alignment with marketing objectives and brand messaging
    • Manage all aspects of trade show logistics, including booth design and setup, promotional materials, staffing, travel arrangements and post-event follow-up
    • Develop and execute social media strategies to increase brand awareness, engagement and follower growth across key platforms, including but not limited to LinkedIn, Meta, Twitter and Instagram
    • Create compelling and shareable content tailored to each platform and audience segment, including written posts, images, videos and interactive media
    • Monitor social media channels for comments, messages and mentions, responding promptly to inquiries and engaging with followers to foster positive relationships and enhance brand reputation

    Digital & Trade Show Manager Requirements:

    • Bachelor's degree in Marketing or related field
    • 4+ years in digital marketing role, with a focus on website management, social media marketing, content creation and events
    • Proficiency in content management systems (e.g., WordPress, Hootsuite) and web analytics tools preferred (e.g., Google Analytics)
    • Strong understanding of social media platforms, trends and best practices, with hands-on experience managing corporate social media accounts
    • Excellent project management skills with the ability to prioritize tasks, meet deadlines and adapt to changing priorities in a fast-paced environment
    • Excellent critical thinking skills and motivation to be 3 steps ahead
    • Exceptional communication skills, both written and verbal, with a keen eye for detail and the ability to craft compelling messaging for diverse audiences
    • Creative thinker with a passion for innovation and continuous improvement, capable of generating new ideas and consistently driving results
    • This position is remote, however candidates MUST live in the Eastern or Central Time Zone to be considered

    If you are interested in this position and meet the qualifications, please apply today

    Thank you,

    Stephanie Moncada
    Principal
    LaSalle Network

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