- Build and execute a sales pipeline plan with short, mid-range and long-term account targets.
- Manage and proactively sell to direct clients as well as advertising agencies.
- Meet monthly and annual revenue goals according to sales plan through a deep understanding of WBUR's digital product portfolio and available ad inventory (including streaming audio, podcasts, display, social platforms and custom content programs).
- Ability to cross-sell into broadcast and event space when it strategically aligns with a client's goals.
- Partner with digital operations to set proper expectations with customers and super-serve their needs.
- Develop presentations to direct clients and agencies designed to sell cross platform programs that align with client goals.
- Coordinate with internal stakeholders to identify key initiatives that will expand WBUR's digital sponsorship opportunities and grow our overall revenue.
- 1-3 years'+ prior experience in a digital sales role including podcast and/or custom digital content.
- Bachelor's degree.
- Excellent written and verbal communication skills.
- Professional appearance and strong interpersonal skills.
- Existing network of client and agency relationships.
- Ability to design, deliver, and execute marketing strategies and presentations.
- Prior demonstrated prospecting experience through cold calling, networking, and in-person events.
- Proven track record of reaching sales targets and revenue goals.
- Proficiency with Google Suite/Microsoft Office.
- Ability to work on multiple tasks and activities at once and flexibility to re-prioritize.
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Description
Account Manager, Business PartnershipsWBUR is a powerhouse non-profit public media brand reaching over 12 million people every month across our audio offerings (broadcast, podcast, and on demand) as well as our digital products and events. WBUR is dedicated to providing an essential public good - free, high quality journalism and enriching experiences that foster understanding, connection and community for an expanding circle of people. WBUR is committed to demonstrating inclusive excellence in everything we do and across the audiences we seek to engage.
WBUR's Business Partnerships team is seeking a highly creative Account Manager for its Enterprise Group. The Business Partnerships team is responsible for securing sponsorship and funding for editorial initiatives across all of WBUR's platforms, including our local and national broadcasts, podcasts and on-demand audio, digital display and newsletters, live events, and custom content. The ideal candidate is smart, ambitious, and naturally curious, has previous experience conceiving of and developing cross-platform partnerships and sponsorships - specifically within the podcast, event, and digital spaces - and a conviction that high-quality, independent journalism is fundamentally important. The Account Manager, Enterprise will be an integral part of the Business Partnerships team and reports directly to the Manager, Business Partnerships. Remote, US candidates will be considered for this role. Our office location is Boston.
Job Title: Account Manager
Job Summary:
Identifies and develops new business opportunities with primary focus on digital properties and custom content and a secondary on other platforms; offers solutions that help clients achieve their business goals; develops relationships and closes business; meets set sales targets.
OPPORTUNITY:
WBUR is seeking a dynamic digitally-focused salesperson to drive business in podcast, display, and custom content efforts as well as event efforts. This position is responsible for developing and maintaining strategic advertising partnerships with direct clients and digital advertising agencies. Successful candidates must be motivated, enthusiastic, self-starters able to work effectively both independently and in a team environment.
PRIMARY RESPONSIBILITIES:
