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    Director, Digital Media - Chicago, United States - Home Chef

    Home Chef
    Home Chef Chicago, United States

    3 weeks ago

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    Description

    This Is Who We Are:

    Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available online at and in retail at more than 2,100 Kroger grocery stores, Home Chef is committed to inspiring and enabling more people to cook simple, delicious meals, no matter how busy they are. Similar to our recipes, we recognize that variety is the spice of life; therefore, our employees also bring their uniqueness and color to our fantastic team. Were eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chefs offerings.

    Overview:

    The Director of Digital Media will lead Home Chefs digital paid media strategy across our family of brands. This role will play a critical part in Home Chefs customer acquisition and retention initiatives and will work cross-functionally with our Partnerships, Lifecycle and Brand marketing teams.

    Responsibilities:

    Oversee Paid Media Campaigns:

    • Develop and execute comprehensive paid search, paid social, and programmatic display ad campaigns aligned with organizational goals and marketing objectives.
    • Lead the creation of campaign strategies, including defining target audiences, selecting channels, setting budgets, and establishing key performance indicators (KPIs).
    • Monitor campaign performance, analyze data, and adjust strategies in real-time to optimize results and achieve desired outcomes.
    • Stay updated on industry trends, emerging technologies, and platform updates to incorporate innovative approaches into campaigns.

    Conversion Rate Optimization:

    • Implement and manage conversion rate optimization strategies, including A/B testing and multivariate testing, to enhance website performance and maximize user engagement.
    • Collaborate with UX/UI teams to implement changes that positively impact conversion rates while maintaining a seamless user journey.
    • Analyze website data, user behavior, and test results to draw insights and recommend actionable improvements.

    Promo Testing and Analysis:

    • Design and execute promotional tests, analyze results, and provide actionable insights to optimize promotional strategies.
    • Collaborate with cross-functional teams to develop test scenarios, define success criteria, and implement test protocols.
    • Analyze test results, draw insights, and provide actionable recommendations for optimizing promotional strategies.
    • Monitor and report on key metrics related to promotional campaigns, including customer acquisition, retention, and revenue impact.

    People Leadership:

    • Provide leadership and guidance to the paid media team, fostering a collaborative and innovative work environment.
    • Set clear expectations, define key performance indicators, and conduct regular performance evaluations for team members.

    This position requires 0-5% travel.

    Qualifications:

    The requirements listed below are representative of the knowledge, skill, ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

    • 7-10+ years of experience in performance marketing at an agency, e-commerce/CPG company, or DTC startup environment
    • Completion of a four-year degree program in a related field
    • Extensive experience in planning, executing, and optimizing paid search (Google and Bing), paid social (Meta, TikTok, etc.), and programmatic display ad campaigns while adhering to strict CPA goals.
    • In-depth understanding of digital media trends, emerging technologies, and industry best practices.
    • Knowledge of conversion rate optimization techniques and experience in implementing A/B tests to improve conversion rates of paid media campaigns.
    • Hands-on experience in designing and conducting promotional tests to evaluate the effectiveness of marketing promotions.
    • Proficiency in leveraging analytics and data to make informed decisions and optimize digital media performance.
    • Strong leadership and managerial skills with the ability to lead and inspire developing digital media professionals.
    • Excellent interpersonal and communication skills, with the ability to collaborate effectively with internal and external stakeholders (Brand, Analytics, Product, Influencer Marketing and Creative) to support and improve paid media advertising efforts
    • Advanced proficiency in Excel and PowerPoint (Pivot Tables, Pivot Charts, Advanced Formulas)
    • Ability to hit deadlines and manage multiple projects simultaneously across numerous channels

    Salary Range: $120,000 - $140,000 + Bonus Opportunity

    More About Us:

    Perks and benefits:

    • Comprehensive Medical, Dental, and Vision Insurance benefits start the 1st day of the month following your start date
    • Company-paid Life Insurance, Short Term Disability, and Long Term Disability
    • 401(k) Employer match
    • Flexible spending accounts (FSA) for qualified Medical, Dependent Care, Parking, or Transit expenses
    • Flexible paid time off (PTO) policy, holidays and sick time
    • Generous Parental Leave
    • State-of-the-art office in the historic Old Post Office building in downtown Chicago, close to multiple Metra and CTA options, and amenities such as a food court, onsite gym, and communal rooftop space
    • Discounts on Home Chef meal kits and at Kroger stores
    • Casual dress in a fun, friendly, and collaborative work environment

    Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order

    How We Work Together

    We are humble team players.
    We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.

    We are pragmatic next-level thinkers.
    We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.

    We take ownership.
    We approach ambiguous problems, prepared to dive in, get curious, and learn more. We are results-driven, always challenging ourselves to exceed goals.

    Be at Home at Home Chef

    We all show up authentically at Home Chef. Our team includes individuals with a variety of identities, backgrounds, and perspectives. You can trust that youll be able to bring your whole self to an inclusive and enjoyable workplace.

    We welcome people of all races, colors, religions, national origin or ancestry, sex (including sexual identity), age, physical or mental disabilities, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convictions, or any other legally recognized protected basis under federal, state, or local law.

    Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment, Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact our People team at

    Home Chef is an equal opportunity employer.

    To view the California Applicant Notice click here

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