Ad Operations Associate - New York, United States - The Walt Disney Studios

Mark Lane

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Mark Lane

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Description

Responsibilities

  • Act as liaison with paid media teams, creative teams, and publisher partners regarding planning, tracking, scheduling and delivery of campaigns
  • Work closely with manager to serve as a point of contact between ad server and internal business units
  • Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
  • Efficiently distribute tags, trackers, and creative assets to all media partners
  • Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed
  • Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for onsite tracking implementations to ensure proper tracking
  • Educate and assist internal/external teams on proper implementation and best practices of thirdparty ad serving tags and systems
  • Proactively communicate with all internal teams (paid media, analytics, creative, etc.) at the onset of a campaign to identify and implement all creative and technical requirements
  • Comfortable working in a fastpaced and dynamic working environment, supporting new products/businesses supported by a proven largescale media property

Basic Requirements

  • 2+ years ad operations experience either agency side or within the digital industry (inclusive of DSPs, ad serving companies, etc.), trafficking largescale paid media campaigns
  • Experience with direct response campaigns Hands on experience with DoubleClick Campaign Manager thirdparty ad serving
  • Flexibility & ability to work in a fast paced and dynamic environment
  • A strong communicator with a cando, positive attitude and a strong desire to get things done
  • Sense of humor and desire to have fun

Preferred Qualifications

  • Experience with Mobile App Tracking solutions preferred: Kochava, Appsflyer, Adjust, etc.
  • Experience with rich media solutions preferred: DoubleClick RM, Flashtalking, Sizmek, etc.
  • Experience with thirdparty ad verification partners preferred: Integral Ad Science, Doubleverify, etc.

Basic Education

  • Bachelor's degree in marketing or related field; or equivalent practical experience

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