Ad Operations Associate - New York, United States - The Walt Disney Studios
Description
Responsibilities
- Act as liaison with paid media teams, creative teams, and publisher partners regarding planning, tracking, scheduling and delivery of campaigns
- Work closely with manager to serve as a point of contact between ad server and internal business units
- Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
- Efficiently distribute tags, trackers, and creative assets to all media partners
- Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed
- Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for onsite tracking implementations to ensure proper tracking
- Educate and assist internal/external teams on proper implementation and best practices of thirdparty ad serving tags and systems
- Proactively communicate with all internal teams (paid media, analytics, creative, etc.) at the onset of a campaign to identify and implement all creative and technical requirements
- Comfortable working in a fastpaced and dynamic working environment, supporting new products/businesses supported by a proven largescale media property
Basic Requirements
- 2+ years ad operations experience either agency side or within the digital industry (inclusive of DSPs, ad serving companies, etc.), trafficking largescale paid media campaigns
- Experience with direct response campaigns Hands on experience with DoubleClick Campaign Manager thirdparty ad serving
- Flexibility & ability to work in a fast paced and dynamic environment
- A strong communicator with a cando, positive attitude and a strong desire to get things done
- Sense of humor and desire to have fun
Preferred Qualifications
- Experience with Mobile App Tracking solutions preferred: Kochava, Appsflyer, Adjust, etc.
- Experience with rich media solutions preferred: DoubleClick RM, Flashtalking, Sizmek, etc.
- Experience with thirdparty ad verification partners preferred: Integral Ad Science, Doubleverify, etc.
Basic Education
- Bachelor's degree in marketing or related field; or equivalent practical experience
More jobs from The Walt Disney Studios
-
Music Contract Administrator
Burbank, United States - 1 day ago
-
Sr Team Lead, Performance Marketing
Burbank, United States - 1 week ago
-
Sr Analyst, Performance Marketing
Burbank, United States - 3 weeks ago
-
Director, Creative Talent Pathways, Representation
Burbank, United States - 3 weeks ago
-
Sr Manager, Marketing Planning
New York, United States - 1 week ago
-
Artist Royalties Analyst
Burbank, United States - 1 month ago