Client Growth Specialist - Rochester, United States - Butler/Till

Description

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

The Client Growth Specialist is a results-driven team player who is passionate about building long-term relationships while using their marketing expertise to increase agent enrollments for Butler/Till into our flagship media program. In this role, you will be responsible for consulting our prospective and existing customers, promoting a diverse range of marketing solutions, and recommending services that best support their growth objectives, strengthening their overall brand.

Successful growth specialists are confident, dynamic, and focused on customer needs. You will work to develop a deep understanding of their growth goals so that you can effectively present and discuss a full-funnel marketing campaign, including branding, content creation, and paid search solutions, that best fit their needs. Top performers will also use their consultative skills and marketing expertise to uncover cross-selling opportunities, suggesting additional programs to drive overall account growth while keeping client relationships strong.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Prospecting and Lead Generation

Key Responsibilities:

• Generating agent enrollments across all Butler/Till program offerings.
• Identify and qualify potential leads through effective prospecting, warm calling, and networking activities.
• Develop and maintain a robust pipeline of leads to ensure consistent opportunities for sales engagement.
• Identify cross-sell opportunities with customers currently participating in a Butler/Till program.

Key Outcome: Agent Relationship Management:

Key Responsibilities:

• Foster strong and lasting relationships with customers by providing ongoing support, addressing concerns, and identifying opportunities for upselling or cross-selling.
• Conduct "needs" assessments with customers to understand their marketing objectives, challenges, and opportunities.
• Acquire in-depth knowledge of Butler/Till's diverse range of marketing products, including but not limited to digital marketing, social media campaigns, content creation, and SEO.
• Provide expert consultation on currently enrolled programs to cross-sell on other channel opportunities.
• Stay abreast of industry trends, market dynamics, and competitor activities.
• Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: Sale Closing and Goal Attainment

Key Responsibilities:

• Drive the sales process from initial contact to sale closure.
• Meet and exceed sales targets, including call activity, scheduled appointments, and new enrollments.
• Maintain an average outreach of 300 warm calls a week.

Other Responsibilities:

• Assist in all annual/rolling program enrollments.
• Other responsibilities may be required due to business needs and scope of work.

Required

• 3+ years of experience in Customer/Client Service, Marketing and/or media field; agency, digital coaching and /or media sales experience.
• 2+ years of experience in digital advertising sales, preferably in managing Amazon Advertising campaigns
• Bachelor's degree in Communications, Sales, or Marketing. A combination of education and experience will be considered.
• Proven track record in account management and exceeding sales metrics
• Strong understanding of various marketing products and strategies.
• Excellent communication and presentation skills.
• Exceptional negotiation and closing skills.
• Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred

• 2+ years of applied marketing campaign management.
• 1+ years experience with CRM software
• Completed Google Certification

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease?
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000 - $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.