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    Director, Content Strategy - Arlington, United States - The Health Management Academy

    The Health Management Academy
    The Health Management Academy Arlington, United States

    1 week ago

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    Description

    Director, Content Strategy (Research) at The Health Management Academy


    About The Academy:
    The Health Management Academy (The Academy) gathers health system leaders and innovators to collectively tackle the biggest challenges and opportunities in the industry. By helping executives build peer networks, grasp key strategic trends, forge practical partnerships, and nurture the next generation of leaders, our members are better equipped to lead the transformation of the industry. The Academy provides a vibrant environment with abundant opportunities for employees. If you are passionate about contributing to a member-focused, imaginative, and cooperative workforce while profoundly influencing top healthcare leaders and institutions, The Academy might be the perfect fit for you.


    Position Summary:
    Reporting to the Managing Director, Member Insights Operations, the Director, Content Strategy (Research) plays a crucial role in shaping digital content strategy for member insights products. This includes collaborating with product leads to devise comprehensive strategies aligned with their product goals, overseeing the day-to-day execution of these campaigns, and analyzing performance metrics to guide future strategies. Moreover, they are instrumental in optimizing the organization's website and content channels. Through efficient content management operations, the Director contributes to the organization's mission of fostering collaboration and innovation among healthcare leaders, ultimately driving engagement, enhancing brand visibility, and achieving commercial success.


    Primary Job Duties:
    • Digital Content Strategy Development: Creating and implementing a comprehensive digital content strategy that aligns with Member Insights goals.
    • Digital Content Calendar Creation and Management: Establishing and supervising a thorough digital content calendar for organized and timely publication across various platforms.
    • Content Management Systems (CMS) Management: Supervising the use and development of Contentful, which includes overseeing the website, content uploads, member-facing user portals, and more.
    • Email Marketing System Management: Managing Marketo for Member Insights communications and guiding junior team members in organizing email marketing campaigns.
    • Analytics and Reporting: Monitoring and analyzing content performance with digital analytics tools to assess the effectiveness of content strategies and identify areas for enhancement.
    • Stakeholder Engagement: Collaborating with different departments and stakeholders to ensure that the digital content strategy aligns with broader business objectives.
    • Staff Management: Leading and supervising content operations staff, providing training, feedback, and ongoing support.
    • Process Improvement: Identifying opportunities to streamline and optimize digital content management processes, workflows, and procedures by leveraging automation and technology.
    • Technological Proficiency: Staying current with the latest digital technology and trends to optimize content delivery and enhance user engagement.
    • Risk Management: Addressing content-related risks promptly, such as rectifying inaccurate content and handling negative feedback on digital platforms.

    Minimum Qualifications:
    • Bachelor's degree
    • 5+ years of relevant experience in digital content management or a similar role
    • Proficiency in using Contentful CMS or similar CMS for managing and structuring digital content

    Interpersonal Skills & Attributes:
    • Strong analytical skills for data analysis and content strategy improvement
    • Excellent interpersonal and communication skills to clearly convey ideas and engage effectively with diverse stakeholders
    • Robust project management skills to oversee and deliver projects on time and within budget
    • Demonstrated leadership and team management skills to motivate and guide a team towards strategic objectives
    • Knowledge of current online marketing tools and trends, including expertise in SEO for enhanced content visibility and engagement
    • Ability to promptly identify and resolve issues to ensure smooth operations and continuity

    Physical Demands:
    The physical demands of this job include talking and hearing, with specific vision requirements such as close and distance vision. The role may involve extensive travel, including air travel.


    Notice of Equal Opportunity Employment:
    The Academy is dedicated to offering equal employment opportunities to individuals irrespective of age, color, national origin, physical or mental disability, race, religion, gender, sexual orientation, gender identity, genetic information, marital status, public assistance status, veteran status, or any other characteristic protected by law. The Academy also provides reasonable accommodations for qualified individuals with disabilities, aiming for our workforce to mirror the communities we serve and ensure representation of various demographics within our organization.


    Compensation:
    Starting salary of $125,000 annually and beyond, along with benefits
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