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    Associate Digital Marketing Manager - Atlanta, United States - WC Bradley CO

    WC Bradley CO
    WC Bradley CO Atlanta, United States

    4 weeks ago

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    Description

    Job Summary

    As an Digital Marketing Coordinator , you'll play a pivotal role in optimizing the performance of our brand sites. Your mission? Enhance marketing efforts, drive conversion rates, and ensure a seamless consumer journey. If you're passionate about e-commerce, attention to detail, and collaboration, this role is tailor-made for you.

    Char-Broil is located in Columbus. This position is a hybrid job if within a 50-mile radius of the office or remote.

    Duties and Responsibilities

  • Coordinate with product managers and creative teams to manage product flow and ensure all assets needed have been requested and provided in Salsify
  • Develop and maintain promotion calendar in accordance with MAP pricing policies that meet monthly financial goals.
  • Conduct user testing and analyze findings to perform site enhancements that lead to goal conversions such as transactions, add to cart, email sign up etc.
  • Use Google Analytics along with (Magento) database order data to track key site metrics, analyzing channels and conversion rates to determine where to prioritize optimizations
  • Collaborate with product and marketing teams to optimize and identify new merchandising, promo, and pricing opportunities to drive increased revenue and conversion
  • Participate in prioritizing site enhancements with development team; work with development team to review projects daily. Provide timelines and status updates to business while attending sprint planning meetings within an Agile framework

    • Qualification Requirements

  • Bachelor's degree required, MBA a plus
  • 3 - 5 years experience

    • Knowledge, Skills and Abilities

  • Digital Marketing Platform: Proficiency in managing Magento
  • Content Management Systems (CMS): Experience with Salsify for updating and managing website content
  • Digital Marketing: Understanding of digital marketing concepts, including ECO, SEM, email marketing, social media marketing, and content marketing, to optimize online presence and drive traffic.
  • Data Analysis: Ability to analyze digital marketing metrics and data using tools like Google Analytics to identify trends, evaluate performance, and make data-driven decisions.
  • User Experience (UX) Design: Understanding of UX principles to create a seam less an intuitive online shopping experience for consumers improving conversion rates and consumer experience.
  • Technical Skills: Basic HTML/CSS knowledge for making minor website adjustments and troubleshooting technical issues. Familiarity with JavaScript or other programming languages is a plus.
  • Project Management: Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced digital marketing environment.
  • Communication Skills: Strong written and verbal communication skills to collaborate with cross-functional teams, including marketing, IT and product management.
  • Attention to Detail: Thoroughness is ensuring accuracy of website content, product listings, pricing information, and promotional materials to maintain brand consistency and compliance.
  • Problem-Solving Skills: Ability to identify digital marketing challenges, troubleshoot issues, and implement solutions to improve website performance and user experience.
  • Consumer Obsessed: Dedication to understanding needs, preferences, and behavior to tailor online shopping experience and drive CLV.
  • Continuous Learning: Commitment to staying updated on digital marketing trends, best practices, and emerging technologies through self-directed learning, industry publications, and professional development opportunities.
  • Team Player: Collaboration and teamwork skills to work effectively with colleagues across different departments and contribute to the overall success of the digital marketing team and organization.

    • Benefits

    This position is eligible for the complete benefit package offered by our parent company, W.C. Bradley Co., and includes paid time off for holidays, vacation, illness, and volunteering; medical, dental, and vision insurance; 401k with generous company match; and much more

    At Charbroil we bring people and communities together through our love of each other, the outdoors, and cooking. Help make a difference in our business and community by joining our company.

    Ready to Make an Impact?

    If you're passionate about digital marketing, thrive in a fast-paced environment, and want to be part of a winning team, apply now Let's create exceptional online experiences together.

    Physical Requirements

    Represents the appropriate physical requirements of the job in the course of the work.

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