Manager, Marketing - Washington - Optica

    Optica
    Optica Washington

    1 week ago

    Description

    Overview

    The Optica Marketing and Communications team manages a comprehensive portfolio that includes organization-wide brand management, promotion, media outreach and social media/digital communications. The team's function supports how Optica communicates and presents itself to the global optics and photonics community.

    Manager, Marketing and Communications is responsible for both project management and operational support to ensure that organizational level goals for marketing and communications are achieved. The position relies heavily on sustaining strong relationships with internal stakeholders, especially marketing teams throughout the organization; designers and production vendors; volunteers and media relations contacts.

    Responsibilities

    Marketing

    • Provides marketing management for select Optica teams, including the Executive Office and Public Affairs. Leads all phases of promotional tactics including content, design, production and distribution specific to these teams.
    • Oversees the management of a centralized outsourced email production vendor and an onshore email service provider (and coordination between Optica staff and these vendors). Maintains an organization wide email calendar and works with marketing teams across the organization to ensure that different audiences don't receive multiple emails on the same day.
    • Manages outsourced graphic design services vendor that provides design support across the organization. Works with teams across the organization to ensure that design projects adhere to brand and style guidelines.
    • Regularly analyzes and provides feedback to marketers across the organization related to the number of emails sent, volume of subscribers impacted, deliverability and number of opt-outs.

    Communications

    • Using the organization-wide marketing and communications plan to promote Optica at the "corporate" level, prepares accompanying project and production schedules, sets deadlines for various stages of each project, and ensures tactical execution based on deadlines.
    • Participates in communications projects that reinforce Optica's global impact and its core values. Develops features and other narrative content that support a story-based, member-focused communications strategy.
    • Coordinates the dissemination of press releases; and ensures that press releases are amplified through all appropriate communications channels available to the organization. Press releases specific to individual programs must adhere to the guidelines established and direction set by those programs.
    • Manages tactical execution of the media relations component of the annual OFC Conference and Exhibition, focusing on media releases, coordinating and scheduling media interview requests, pitching hot topics and stories to industry press, and staffing the on-site press office.

    Operations

    • Manages marketing and communications budgets and tracks expenses for supported teams to ensure financial integrity of the marketing program. Participates in the development of an annual marketing and communications budget.

    Education and Experience

    • Bachelor's degree
    • Minimum of 5 years professional expertise working across a comprehensive suite of marketing, communications and design disciplines
    • Experience with the tenets of brand management and guidelines with a supplemental understanding of graphic design fundamentals
    • Experience with science journalism reflecting an understanding of curating, gathering, verifying and communicating scientific and technological developments into compelling stories.
    • Experience with and understanding of best practices in traditional direct marketing, digital marketing and prospect demand generation

    Skills And Abilities

    • Knowledge of complete marketing cycle from plan to production; experience producing multi-format marketing collateral (digital, print and multimedia), and managing prospect lists
    • Excellent written and oral communication skills to support efficiencies between clients, team members and vendors; ability to respectfully push back when necessary
    • Strong project management skills with keen attention to detail and ability to multi-task to meet deadlines
    • Sound judgment and decision-making skills — ability to monitor and prioritize production schedules to adjust resources and deadlines as necessary
    • Ability to conceptualize, develop and manage budgets
    • Ability to negotiate agreements and successfully manage relationships with external vendors

    Technologies

    • Experienced user of Microsoft Office Suite applications (including required advanced capabilities in Excel) and Google Workspace (especially Google Sheets)
    • Experience with media monitoring services/reporter database search services
    • Working knowledge of Adobe Creative Suite applications—experience with Acrobat, Dreamweaver (or other HTML editors) and Photoshop preferred
    • Familiarity and facility with website content management systems

    #J-18808-Ljbffr

  • Deal Coordinator

    1 day ago

    Jones Lange Lasalle, Inc. Washington

    We are looking for a Transaction Coordinator to join our Markets Operations team. · The successful candidate will provide white glove transaction support to a highly dynamic, successful team of brokers. · Only those with a laser focus on details thrive in this role. ...

  • Director of Activations

    9 hours ago

    24 Seven Talent Washington

    We're partnering with a fast-growing, multi-vertical hospitality and lifestyle company to hire a Director of Activations who will focus on building and scaling a portfolio of experiential brands and large-scale cultural activations. · Responsiblities · • Own the vision, growth s ...

  • Product Manager Senior

    3 days ago

    PNC Financial Services Group Washington

    Job summary · At PNC we foster an inclusive workplace culture where employees can thrive and achieve balance. · ...

  • Director of Business Development

    1 day ago

    Arnold & Porter Washington

    The Marketing Department of Arnold & Porter has an immediate opening for a Director of Business Development responsible for shaping and driving the firm's growth strategy across its regulatory practices. · Serve as strategic advisor to practice chairs and group leaders, partnerin ...

  • Director, Residential Asset Management

    6 hours ago

    The Maison Group | Real Estate Executive Search Washington

    We are seeking a talented Residential Asset Management oriented Operations leader to oversee day-to-day operations of the organization's residential business. · We seek a strong operations leader for this unique opportunity. ...

  • Wealth Strategist Sr.

    3 days ago

    PNC Financial Services Group Washington

    Job Profile · Develops, consults on and implements tax, estate and financial plans for clients of great complexity. · PNC Employees take pride in our reputation and are customer focused knowledgeable of values and practices that align customer needs and satisfaction as primary co ...

  • executive director, agriculture technology and markets

    1 day ago

    International Executive Service Corps Washington

    Hundreds of millions of people rely on small farms for food and income. Many of these farmers—especially women—face tough challenges: poor access to markets, limited financing, climate shocks, and outdated tools. · ...

  • Regional President

    1 day ago

    Kaiser Permanente Washington

    The Regional President serves as the organization's leader for the KP Mid‑Atlantic States (MAS) market, setting and ensuring achievement of both the short‑ and long‑term strategies and performance of the market. · ...

  • Business Director, Marine

    1 day ago

    ENPROTECH BELGIUM Washington

    We seek a strategic and execution-oriented leader to establish our presence in the Marine and Department of Defense markets. This role involves developing a business plan for market entry and executing it to drive growth. · ...

  • Vice President of Regulatory Affairs

    1 day ago

    Tennessee Society of Association Executives Washington

    The Vice President of Regulatory Affairs is a senior leadership role responsible for shaping, · advancing and executing NHA's regulatory and markets strategy.This individual will work closely with NHA member organizations, · technical experts and allied trade associations to anti ...

  • Graphic Designer

    6 hours ago

    Mb Staffing Services LLC Washington

    Mb Staffing Services is seeking a creative and detail-oriented Graphic Designer to join our Marketing and Communications team. · <ul style= ...

  • Deputy Director of Healthcare Solutions

    6 hours ago

    American Academy of Child and Adolescent Psychiatry (AACAP) Washington

    The Deputy Director of Healthcare Solutions is responsible for the planning and execution of revisions to or development of new AACAP clinical practice tools including the CALOCUS-CASII and the ECSII. · ...

  • Digital Product Manager Senior

    2 days ago

    PNC Financial Services Group Washington

    PNC seeks Digital Product Manager Senior to lead digital transformation in Retail Lending. Candidate will collaborate with stakeholders to understand vision, roadmap, features, and releases for customer journeys. · ...

  • Vice President of Institutional Advancement

    1 day ago

    ImmigrationJobs Washington

    Lutheran Social Services of the National Capital Area (LSSNCA) is entering an exciting new chapter, expanding its impact through innovative programs that strengthen families and communities. The Vice President of Institutional Advancement will lead the organization's comprehensiv ...

  • DC Market Operations Leader

    2 days ago

    Only for registered members Washington

    Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. · Market Strategy & Vision: Develop and implement a comprehensive market strategy that aligns with the overall business strategy and vision towards commercialization, · ...

  • Commercial Treasury Management Officer II

    3 days ago

    PNC Financial Services Group Washington

    We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. · Coordinates relationship m ...

  • Senior Director, Member Experience

    1 day ago

    Blackwell HR Washington

    RTCA Inc is seeking an aviation professional to fill the role of Senior Director Member Experience Product Strategy a key leader responsible for shaping RTCAs product strategy strengthening member engagement and representing RTCA within the aviation community This role oversees p ...

  • Client Director

    2 days ago

    Only for registered members Washington

    As a Client Director at Nash, you will help transform how the largest enterprises reimagine how they manage last-mile delivery. · ...

  • Remote Senior BD Leader

    1 day ago

    Response Labs Washington

    This role demands 5-10 years of experience in agency sales, focusing on new business acquisition and pipeline management. · The successful candidate will enjoy autonomy and flexibility while driving measurable growth. · Ideal for self-starters eager to leverage their network. · ...

  • Global Licensing Strategist

    1 day ago

    P2P Washington

    A fintech company is looking for a Licensing Associate to drive their regulatory licensing strategy across U.S. and international markets. · ...

  • Director, Legal Affairs

    1 day ago

    Cozey Washington

    We are looking for a business-minded, pragmatic, resourceful and solutions-oriented Director to build and lead our in-house legal function. · You will own the core legal work that underpins our operations, · including leases and expansion, · employment and partnerships, · IP and ...

Jobs
>
Manager, marketing