Director of Activations - Washington - 24 Seven Talent

    24 Seven Talent
    24 Seven Talent Washington

    20 hours ago

    Description

    We're partnering with a fast-growing, multi-vertical hospitality and lifestyle company to hire a Director of Activations who will focus on building and scaling a portfolio of experiential brands and large-scale cultural activations.

    Responsiblities

    • Own the vision, growth strategy, and performance of a portfolio of experiential brands and activations

    • Scale activations from one-off events into repeatable, branded platforms with clear positioning and monetization models

    • Lead the full lifecycle of activations: ideation, creative development, production, execution, and post-event analysis

    • Define go-to-market strategies including audience targeting, storytelling, pricing, partnerships, and expansion

    • Develop and manage monetization strategies (ticketing, sponsorships, brand partnerships, cross-promotion)

    • Build and lead a high-performing activations team, including internal staff, agencies, and vendors

    • Partner closely with Marketing, Creative, Operations, and Executive Leadership to ensure activations are culturally relevant, operationally sound, and profitable

    • Identify opportunities to scale successful concepts across cities, seasons, and new markets

    Experience & Qualifications

    • 8-12+ years of experience in experiential marketing, activations, hospitality, events, or brand partnerships

    • Proven track record of building and scaling experiential brands or activation platforms

    • Experience leading teams and managing complex, multi-stakeholder initiatives

    • Strong understanding of sponsorships, partnerships, and revenue generation

    • Deeply fluent in hospitality, nightlife, experiential marketing, and culture-driven brands


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Director of activities