- Develop Source Data for B2B Targeted Audiences:
- Assist in developing source data for various marketing channels such as Sales, Call Centers, Direct Mail, Search, and Email Distribution.
- Utilize programming skills to contribute to audience creation processes.
- Transition to Customer Data Platform (CDP):
- Support the transition from traditional audience creation methods to a CDP.
- Implement real-time, data-driven, and signal/preference-based approaches for audience creation.
- Programming Languages:
- Intermediate to advanced proficiency in SQL is a must.
- Knowledge of Python is a plus for enhancing data processing capabilities.
- Cloud Database Management:
- Experience working with cloud databases, with a preference for Snowflake.
- Manage and optimize database performance and efficiency.
- Data Mining:
- Utilize data mining techniques to extract valuable insights from large datasets.
- Identify patterns and trends to support marketing strategies.
- Business and Data Analytics:
- Apply business analytics and data analytics principles to interpret data and inform decision-making.
- Generate actionable insights to optimize marketing campaigns and audience targeting.
- Passion for Data Quality:
- Maintain a strong commitment to data integrity and quality.
- Continuously drive improvements in data processes to ensure accuracy and reliability.
- Intermediate to advanced SQL proficiency.
- Experience with cloud databases, preferably Snowflake.
- Data mining expertise to extract insights from large datasets.
- Strong business analytics and data analytics skills.
- Passion for data integrity and continuous improvement.
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Data Analyst - Dallas, United States - Metasys Technologies
Description
Data Analyst12+ Months Contract
Dallas, TX (O n-site in Dallas, TX a few times a week, maybe more down the road )
Responsibilities: