Paid Social Media Strategist, Enroll360 - Richmond, United States - EAB

EAB

Verified Company

Richmond, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

About EAB
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities.

From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas:
enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I).

We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities.

See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our careers page.

The Role in Brief:

_ Paid Social Media Strategist, Enroll360_
This hire may be based in Richmond, VA or Washington, D.C.

Position Responsibilities:

_ Campaign Execution and Deployment_

Develop creative materials, including ad copy, design, and motion for digital ads, based on partners' branding and marketing strategies
Create, set up, and maintain advanced paid social campaigns across various platforms
Monitor and optimize media budgets across all digital platforms; recommend estimated budget and bid strategies required for specific partners
Deploy systematic A/B testing and monitor results
Manage understanding of digital products and services of significant scope and complexity
Identify trends, insights, and innovations in the industry; stay abreast of our competitors' and partners' evolving digital strategies
Support onsite and/or offsite presentations to educate partners and colleagues on services/best practices

_Strategy & Reporting_

Work with marketing leadership and department team members to identify opportunities for growth and incremental opportunities for our partners
Proactively keep abreast of assigned partners' marketing and media campaigns and make recommendations to optimize or makes changes where appropriate
Create and recommend comprehensive digital marketing plans for each partner with the ability to adapt quickly to budget and time in field constraints

_Team Communication_

Communicate campaignrelated issues, changes, variances, and contingencies that may arise during deployment; facilitate problem resolution with appropriate parties
Lead and work with other team members to ensure a smooth and efficient workflow
Work with team to implement innovative solutions to scale and automate campaign management processes

Basic Qualifications:

Bachelor's degree
2+ years' digital marketing experience
Experience developing, executing, and managing paid social campaigns
Immense knowledge in Adobe Creative Suite, including professional experience using design software (InDesign, Photoshop, After Effects)
Basic understanding of key metrics in Google Analytics or other web analytics software
Experience with Microsoft Office Suite
Excellent written and oral communication skills
Comfortable communicating with external partners regarding performance of campaigns
Demonstrated organizational skills and attention to detail

Ideal Qualifications:

Experience building comprehensive digital marketing strategies for various social media platforms
Previous agency experience or related experience; this role manages more than 25 partners at any given time
Partner/account management experience
Experience with developing and executing digital marketing campaigns focused on lead generation
Deep understanding of web analytics and tracking
Interest in developing digital attribution strategy through use of tag management solutions (Google Tag Manager, etc.)
Ability to scope and propose digital marketing media investments and time in field recommendations
Familiarity or experience with online project management software (Workfront preferred)
Digital platform certifications
Experience with marketing automation software
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise.

Compensation:

The anticipated starting salary range for this role is $53,000 - $60,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location.

At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.