A Product Marketing Manager is responsible for promoting and advertising a specific product or line of products. They develop marketing strategies, conduct market research, and collaborate with various teams to ensure the successful launch and ongoing success of the product - Middleport, United States - Radiant Technologies

Radiant Technologies
Radiant Technologies
Verified Company
Middleport, United States

1 week ago

Michael Johnson

Posted by:

Michael Johnson

beBee Recruiter
Description

AS-Motor is the premium manufacturer for municipal technology. Together with our parent company AriensCo and our two product brands AS-Motor and Ariens, we are internationally positioned. Through our worldwide production and distribution locations, we offer our customers professional technology for high grass, steep slopes, lawn care, winter service, and special solutions in green maintenance. With our extensive product range - from hand-guided entry-level equipment to our zero-turn mowers and remote-controlled mowing technology - we always have the right product for private customers, municipalities, and service providers.

Your responsibilities:


• You are responsible for implementing a product marketing strategy that is consistently focused on market and customer requirements for our products. As a product promoter, you are responsible for implementing product launches and associated marketing campaigns.


• As part of the product launch, you formulate and communicate compelling value propositions to the target audience through events, training, and materials.


• As a product market expert, you have a thorough understanding of our own portfolio as well as our competitors' portfolios and can derive persuasive arguments from them.


• Together with the product management team, you translate customer problems into specific product and performance requirements.


• You act as a liaison with the marketing department for creating materials and organizing events, and also take responsibility for their implementation at trade

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