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    Senior Manager, Marketing and Communications - Trenton, United States - Everest Clinical Research

    Everest Clinical Research
    Everest Clinical Research Trenton, United States

    1 week ago

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    Description
    Senior Manager, Marketing and Communications


    Everest Clinical Research ("Everest") is a full-service contract research organization (CRO) providing a broad range of expertise-based clinical research services to worldwide pharmaceutical, biotechnology, and medical device industries.

    We serve some of the best-known companies and work with many of the most advanced drugs, biologics, and medical devices in development today.

    Everest has been an independent CRO since 2004 with a strong foundation as a statistical and data management center of excellence.

    Building on this foundation, Everest has successfully developed and established itself as a full-service CRO.

    Everest's headquarters are located in Markham (Greater Toronto Area), Ontario, Canada with additional sites in Bridgewater (Greater New York City Area), New Jersey, USA, Shanghai (Pudong Zhangjiang New District), China and Taipei, Taiwan.

    Everest is known in the industry for its high quality deliverables, superior customer service, and flexibility in meeting clients' needs.

    A dynamic organization with an entrepreneurial origin, Everest continues to experience exceptional growth and great success.
    Quality is our backbone, customer-focus is our tradition, flexibility is our 's 's Everest.

    To drive continued success, we are seeking a committed, creative and experienced individual to join our winning team as Senior Manager, Marketing and Communications.

    This newly created position can be based in our Markham, Ontario on-site location, or remotely from a home-based office anywhere in Canada in accordance with our Work from Home policy.

    Position Summary

    The Senior Manager, Marketing and Communication leads and executes external and internal facing marketing and communications strategies and initiatives to support the promotion and proactive management of Everest's brand to the global marketplace, existing and potential clients, global employee base and partners.

    This role will work closely with Everest senior leadership team across corporate management, business development, and functional leadership teams to define effective marketing strategies, plans and budgets considering Everest's business goals, capabilities and key differentiators.

    The role will also closely manage the quality execution of each external marketing and communications initiative, including content development, administering social media and online channels, implementing and managing marketing and communication tools, and measuring the performance of the marketing and communications initiatives.

    The Senior Manager, Marketing and Communications may also provide corporate communications support to the Everest senior leadership team as needed.


    Responsibilities:

    Marketing and Communications Strategy Development:


    Reports to the Chief Operating Officer and works closely with Everest Senior Leadership to establish short-and long-term strategic B2B marketing and communications plans to promote brand presence, and optimize Everest's profile as a both a quality-focused CRO and great place to work across global regions.

    Develop in-depth knowledge of Everest's business growth journey, capabilities, strengths, competitive landscape, and long-term corporate goals to devise a marketing and communications strategic plan with prioritized initiatives.

    Develop and maintain a detailed marketing and communications budget focused on priority initiatives. Provide ROI and value case estimates to justify recommended initiatives, with input and approval from Everest Senior Leadership.

    Define corporate communications strategy, standards and practices to ensure corporate messages to employees, clients, partners, and external channels are strategic, timely, high quality, convey the right level and quality of information, considering the various stakeholders and professional and cultural standards.

    Engage external advisors such as brand/creative agencies where required to support strategy and plan definition, and manage external agency performance.


    Marketing Plan Delivery and Maintenance:


    Support the content creation, execution and measurement of marketing and communications initiatives and collateral across various channels (e.g., social media posts, case studies, client presentations decks, company and services one-pager/brochures, email marketing, and more).

    Manage the effective execution of committed marketing and communications projects – high quality, on budget and on time, and according to the agreed priority initiatives.

    This may include online campaigns, award/nomination initiatives, Everest's attendance at key conferences, trade shows, and presentations, thought leadership campaigns, etc.

    Lead the strategic review and routine update of Everest's current online assets such as Corporate Website, LinkedIn, and other marketing assets such as trade show materials.

    Enhance Everest's LinkedIn corporate site, develop social media templates, and develop and publish regular updates, events and campaigns.

    Enhance the visual appeal and high-level messaging of Everest's business development assets, ensuring collateral is up-to-date and consistent with Everest's updated brand standards.

    Define thought leadership campaigns and facilitate campaign execution working with Everest's functional and technical leaders.

    Manage the organization, logistics and execution of Everest's marketing events such as industry trade shows, conferences, client engagement events, corporate gatherings, etc.

    Support the implementation of Client Relationship Management (CRM) and marketing/email campaign systems working with our business development team. Support efforts to keep CRM data accurate, updated and organized.

    Use design tools such as Canva to develop simple promotional graphical artwork (i.e., hiring flyers, staff spotlights, other promotional one-pagers), and engage external designers where necessary to develop creative artwork or templates for internal maintenance.

    Conduct regular competitor audits to identify industry trends, marketing innovations and opportunities, and recommend strategies to help Everest maintain a competitive edge.

    Manage and coordinate multiple creative projects simultaneously, prioritizing tasks and resources effectively. Provide timely updates on project progress and team performance to relevant stakeholders.

    Corporate Communications Support:


    Support development and delivery of routine annual corporate communications (i.e., communications calendar for key moments, holidays, etc.) working with the Everest Senior Executive Team.

    Act broadly as a copywriter/editor, proofreader and creative consultant for major corporate communication initiatives. Maintain consistency and quality in messaging across all communication channels.
    Qualifications

    6 + years of related marketing and communications experience in a Contract Research Organization, health sciences/biotechnology/pharmaceutical company, or related professional services company.

    University degree in a relevant field such as marketing, PR, business administration, communications or related field. A graduate degree and working in a medical/life sciences environment is an asset.

    Excellent written and oral communication skills, including ability to convey corporate and brand vision, strategy, and promotional messages in a life/medical sciences industry.

    Enthusiastic, creative, highly collaborative, team player with exceptional creativity, problem solving, decision-making and presentation skills.
    Proficiency in MS Word, MS PowerPoint, MS Outlook, graphical design and social media tools.
    Innovative strategic thinker with experience implementing internal and external marketing and corporate communications initiatives.
    Attention to detail and an eye for design and presentation.
    A strong creative vision aligned with life sciences/medical sciences industry, and the ability to provide clear creative direction.
    Excellent project management skills, including the ability to manage timelines and resources.

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