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Marketing Communications Manager - Trenton, United States - Kearfott
Description
Founded in 1918, Kearfott Corporation, a global Aerospace and Defense supplier for over 100 years, is a leader in the design and manufacture of precision motion control products and inertial navigation components.
Kearfott has a very long history of innovation and excellence, and is the go-to brand for many of our global clients.
Kearfott is trusted, respected and plays a vital role in the success of America's aerospace and defense industries.With over a century of expertise & experience, Kearfott is dedicated to providing quality, reliability, and cutting-edge technology to customers worldwide to meet their sea, land, air, and space navigation and guidance requirements.
Kearfott offers a comprehensive benefits package including a 401K, and Tuition Reimbursement. We offer a 9/80 schedule with every other Friday off, and flexible work options for most positions.We are looking for talented individuals who want to be part of a world-class work force.
Join Kearfott and become part of a company that is recognized for technical expertise and respected world-wide as a 'full service' provider.
The Marketing Communications manager will lead the implementation of cohesive integrated marketing communications strategies, and activities for Kearfott Corporation, including overall brand strategy and objectives.
You will work with business leaders to identify program milestones and business priorities and then create narratives to help spread the word on leading technologies Kearfott develops.
, and trade show
products. You will work cross-functionally to ensure effective collaboration and alignment with the organization's strategic goals and objectives.
You will strategically execute, track and optimize content across digital and non-digital channels to grow engagement and audience reach in support of the company's overall goals.
You
will also support the development and execution of events, trade shows, advertising, thought leadership content, direct marketing, newsletters and other related initiatives.
Tracking Code
Job Description
Founded in 1918, Kearfott Corporation, a global Aerospace and Defense supplier for over 100 years, is a leader in the design and manufacture of precision motion control products and inertial navigation components.
Kearfott has a very long history of innovation and excellence, and is the go-to brand for many of our global clients.
Kearfott is trusted, respected and plays a vital role in the success of America's aerospace and defense industries.With over a century of expertise & experience, Kearfott is dedicated to providing quality, reliability, and cutting-edge technology to customers worldwide to meet their sea, land, air, and space navigation and guidance requirements.
Kearfott offers a comprehensive benefits package including a 401K, and Tuition Reimbursement. We offer a 9/80 schedule with every other Friday off, and flexible work options for most positions.We are looking for talented individuals who want to be part of a world-class work force.
Join Kearfott and become part of a company that is recognized for technical expertise and respected world-wide as a 'full service' provider.
For more information visit our website atMarketing Communications Manager
The Marketing Communications manager will lead the implementation of cohesive integrated marketing communications strategies, and activities for Kearfott Corporation, including overall brand strategy and objectives.
You will work with business leaders to identify program milestones and business priorities and then create narratives to help spread the word on leading technologies Kearfott develops.
, and trade show
products. You will work cross-functionally to ensure effective collaboration and alignment with the organization's strategic goals and objectives.
You will strategically execute, track and optimize content across digital and non-digital channels to grow engagement and audience reach in support of the company's overall goals.
You
will also support the development and execution of events, trade shows, advertising, thought leadership content, direct marketing, newsletters and other related initiatives.
Required Skills
Essential Functions:
Update and maintain marketing content of the Kearfott website.
Monitor social media channels for industry trends.
Build Brand Awareness.
Identifying Trends and Insights.
Manage all aspects of planning and execution of trade show exhibits for multiple national and international events.
Create and implement integrated marketing communications strategies and products (including social media), programs, campaigns and activities that achieve sales and growth targets by driving awareness and preference for our company, products and services.
Spearhead the strategic and tactical execution of marketing campaigns and activities, including advertising, trade shows and customer events, digital marketing, videos, marketing collateral and sales tools, thought leadership and more.
Develop key messages that differentiate our innovative solutions and provide a compelling value proposition for targeted customer segments.Manage and develop content for marketing collateral,
video production,
trade shows, web, social media, etc.
Bring creative insights, ideas and strategies to bear while effectively managing plans, processes, budgets and schedules.
Implement performance metrics and tracking tools to measure results.
Partner with program management and business development to gain a clear understanding of business objectives, initiatives and priorities.
Promote and advance marketing and communications standards.
Ensure brand and quality of content is consistent across all channels and mediums.
Required Experience
Must be a proactive, self-starter who has a clear understanding of developing and executing strategic marketing and communication campaigns/plans that will lead to creative external storytelling.
This position requires a Bachelor's Degree and 10 years of relevant experience
OR
an a
dvanced Degree and 8 years of relevant experience.
Ability to travel 20%
Experience managing trade show exhibits, for both national and international events.
Experience with LinkedIn and X
social media platforms.
Ability to create original and engaging content based off highly technical products and information.
Aptitude for learning and understanding technical products and industry-related concepts quickly.
Ability to effectively prioritize projects and manage expectations of deliverables while working independently.
Strategic, proactive, results-oriented mindset; provide regular, hands-on support.
Excellent writing, editing, verbal and presentation creation skills.
Translate business/market/mgt. concepts into understandable messages and stories.
Able to operate/meet deadlines in a fast-paced, demanding environment.
Strong attention to detail and comfortable working across all staff levels and business functions.
Ability to operate effectively as part of a matrixed, cross-functional team in a global environment.
A track record of vision, creative thinking, and coordination of complex programs.
Must be legally authorized to work in the US; sponsorship is not available.
Equal Opportunity Employer
We are proud to be an equal opportunity workplace.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
Job LocationPine Brook, New Jersey, United States
Position Type
Full-Time/Regular
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