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Vice President of Marketing B2C - Albany, United States - BRIX Recruiting Partners
Description
Company Overview:
This is a well-established, family-owned exterior home improvement company servicing the state of New York
What is Being Offered:
Flexible compensation, base + bonus (total $200K-$220K+)
Benefits
PTO & 401K with match
Relocation assistance
What the Position is About:
Manage all marketing & lead generation efforts for the company
Work closely with the leadership team to establish and improve marketing strategy
Help build out the marketing division and identify key roles that may be missing
Track and analyze marketing statistics based on key quantitative metrics
Reach new markets and use the data to forecast growth in sales, performance goals, and strategies to increase revenue and lead generation
Manage the marketing costs & budget
We are looking for someone who can support the growth and help scale the business
The Right Candidate Will Have:
10+ years of senior marketing leadership experience
Experience managing a marketing strategy for a regional/multi-market, $50M+ company
Home improvement industry experience is preferred but not required
Strong understanding of B2C traditional and non-traditional lead generation avenues
Analytical, data-driven mindset
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