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    Advertising Strategist - St Louis, United States - ANSIRA PARTNERS LLC

    ANSIRA PARTNERS LLC
    ANSIRA PARTNERS LLC St Louis, United States

    3 weeks ago

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    Description

    The Advertising Strategist is the digital advertising expert counted on by all stakeholders in a group to create, execute, and report on advanced multi-channel media strategies. They are knowledgeable and experienced in advertising products, industry trends, and are looking to optimize and test new strategies that help a group achieve their business goals. They own gathering group goals around desired audiences, performance benchmarks, and ensuring expected ROI and value is delivered at each tier of a client organization.

    Responsible for product delivery and optimizationfor key customers, required to hit revenue/retention targets, responsible for advertising performance and alignment to clientgoals.

    Education & Experience

    • 4-6 Years' managing complex advertising strategies.
    • 4-6 years' experience and Expert level abilities with Google Ads, Social, and Microsoft Ads
    • 4-6 Years client facing advertising agency account management experience
    • 3+ years' experience managing digital video and social advertising
    • Google Ads and Google Analytics Certifications Required
    • Strong working knowledge of entire Microsoft suite, advanced knowledge with Excel & PowerPoint and CRM management experience

    Job Duties/Responsibilities

    • Create advanced digital advertising strategies that drive customer business success
    • Influence customer brand positioning and ad messaging while targeting the proper audience
    • Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk
    • Ensures advertising strategy is integrated into greater group product driven strategies
    • Monitor and analyze campaigns and make regular proactive changes to improve account performance
    • Identify and present new opportunities/areas of growth to client that will improve account's ability to achieve desired outcomes
    • Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex accounts
    • Forecasts market trends and utilizes them to inform customer strategies
    • Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to clients
    • Create custom presentations to maintain post-sales activities with a goal to increase advertising product adoption and customer connection to ROAS
    • Complete competitive client analysis to drive customer advantages in advertising performance and strategy
    • Own launches of new advertising products and ensure proper integration into customer strategy
    • Responsible for corporate and rooftop level communication plans and engagement
    • Leverage account team strategies and knowledge to drive client satisfaction
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